News: UA commercial to air during Super Bowl

UA commercial to air during Super Bowl

01/30/2009

For the 11th consecutive year, The University of Akron will be showcased to viewers watching the Super Bowl. A new regional ad for the university will kick off during Super Bowl XLIII, airing Sunday on WKYC-TV.

UA’s 30-second commercial, “Chain Reaction,” builds on the “energy” theme from last year’s TV ad and positions the university as a leader in innovation.

“The TV ad is meant to help us tell our story of The University of Akron so that prospective students and parents can get an idea of what we are known for,” says Barbara O’Malley, associate vice president for communications and chief communications officer. “The University of Akron has a history of attracting entrepreneurial-minded students looking for a high-quality research-based education that allows them to apply what they learn in attractive and exciting fields of study. The energy you see in the ad is also reflected on our campus.”

The university’s new commercial is available for viewing online at “Chain Reaction.”

Some facts about UA’s Super Bowl commercial:

• The university does not pay the national advertising rate for its Super Bowl ads. It pays a regional rate and the ad airs regionally (not nationally).

• The university’s TV spot also will run on a variety of regional and cable TV stations for approximately two weeks after the Super Bowl.

• While the televised ads are just one aspect of UA’s overall marketing campaign, they have a wide reach throughout the region.

“We are always looking for ways to be as effective as we can be with our advertising,” says Lori Meek, UA’s advertising manager. “The Super Bowl promotion has proven to be a sound investment to reach our intended audiences.”

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