Curriculum Guides
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2013-2014

Communication - School of (7600)

B.A. - Bachelor of Arts

Major: Mass Media - Radio/TV (C60104BA)

Buchtel College of Arts and Sciences

Learning Outcomes
Communicates effectively in writing: Uses proper grammar/spelling; is able to write effectively for different target audiences; able to write in formats required for the broadcast industry
Communicates effectively in speech: Uses effective delivery; speaks effectively for different audiences and occasions including sales presentations
Communicates effectively in speech: prepares effective visual aids and handouts
Participates effectively in groups: Contributes to the team effort in a meaningful way; leads team projects effectively
Applies critical thinking skills: Able to research programs, markets & audiences; able to evaluate and apply legal rules and regulations; able to evaluate and apply ethical guidelines
Exhibits quantitative reasoning skills: Able to compute basic descriptive statistics; design research studies to answer specific questions
Exhibits quantitative reasoning skills: evaluate quantitative research including audience rating data; use quantitative evidence in diagnosing problems
Exhibits quantitative reasoning skills: analyzing rends and proposing solutions
Exhibits media production skills: Able to produce and edit basic media content in at least two types of productions (video, audio, or web)

Year 1

Fall
3470:250 Statistics for Everyday Life4
3300:111 English Composition I3
Physical Education/Wellness:Any1
Oral Communication:7600:105 Intro to Public Speaking or 7600:106 Effective Oral Comm3
Modern Language:35xx:1014
Min Credit Total 15
Spring
7600:280 Media Production Techniques3
7600:102 Survey of Mass Communication3
3300:112 English Composition II3
Social Science:Any Set3
Modern Language:35xx:1024
Min Credit Total 16
Summer
Min Credit Total 0

Year 2

Fall
7600:115 Survey of Communication Theory3
Natural Science:Any Set4
Social Science:Any OTHER Set3
Area Studies & Cultural Diversity:Any2
Modern Language:35xx:2013
Min Credit Total 15
Spring
7600:384 Communication Research3
3400:210 Humanities in Western Trad I4
7600:284 Legal Issues in Media3
Natural Science:Any OTHER Set4
Modern Language:35xx:2023
Min Credit Total 17
Summer
Min Credit Total 0

Year 3

Fall
7600:287 Radio & TV Writing3
Area Studies & Cultural Diversity:Any2
Humanities:Any Set3
Elective:Radio/TV Requirement3
Elective:Radio/TV Requirement3
Elective:Minor Requirement3
Min Credit Total 17
Spring
7600:396 Program & Audience Analysis3
Elective:Radio/TV Requirement3
Humanities:Any OTHER Set3
Elective:Minor Requirement3
Elective:Minor Requirement3
Elective:Any3
Min Credit Total 18
Summer
Min Credit Total 0

Year 4

Fall
7600:486 Broadcast Sales & Mgmt3
Elective:Radio/TV Requirement3
Elective:Radio/TV Requirement3
Elective:Minor Requirement3
Elective:Minor Requirement3
Min Credit Total 15
Spring
Elective:Any3
Elective:Radio/TV Elective3
Elective:Radio/TV Elective3
Elective:Minor Requirement3
Elective:Radio/TV Elective3
Min Credit Total 15
Summer
Min Credit Total 0
Degree Distribution Requirements
This curriculum guide is a recommended plan of study. Students with questions about degree requirements should contact an academic advisor.
The School of Communication recommends 3470:250 Statistics for Everyday Life or 3470:260 Basic Statistics to meet the General Education mathematics requirement. Courses satisfying the School of Communication math requirement include 3450:145 (College Algebra), 3450:135 (Math for Liberal Arts), 3450:141 (Algebra with Business Applications), 3450:210 (Calculus with Business Applications), 3470:260 (Basic Statistics), 3470:261 & 262 (Introduction to Statistics I & II) or their equivalents.
Please note that 2030:130 Math for Allied Health, 2030:151 Technical Math I, 2030:152 Technical Math II, 2030:153 Technical Math III, 2030:154 Technical Math IV, 2030:2420:170 Applied Math for Business, 2030:255 Technical Calculus I, or 2030:161 Math for Modern Technology DO NOT fulfill the School of Communication mathematics requirement.
3300:113 and 114 African American Language and Culture I and II may be substituted for 3300:111 and 112 English Composition I and II.
7700:101, 102, 201, 202, and 222 American Sign Language I- IV and Survey of Deaf Culture in America may be substituted for Modern Language (35xx) courses listed in guide.
The School of Communication recommends 7600:325 Intercultural Communication to meet part of the Area Studies and Cultural Diversity General Education requirement. 7600:105, Introduction to Public Speaking; and, 7600:106, Effective Oral Communication are the required classes to meet the General Education Oral Communications requirement.
3400:221 Humanities in the World Since 1300 may be substituted for 3400:210 Humanities in the Western Tradition.
A grade of C or better is required in the following courses to graduate: 3300:111, 7600:105 or 106, 7600:102, 7600:115, 7600:384.
Radio/TV Requirements: Complete 6 credits from 7600:282, 283, 375 Complete 3 credits from: 7600:378 or 481. Complete 9 credits from: 7600:270, 345, 355, 388, 400, 446, 462, 378, 228, 230, or 480. Complete 7600: 280, 284, 287, 396, 486.
Radio/TV Electives: Complete 9 credits of coursework from the Buchtel College of Arts and Sciences (7000, 7500, 7600, 7800, 7900) selected in consultation with an adviser.
The following credit hour requirements apply to this degree: 128 minimum total credits; 32 credits in residence; the final 32 credits must be taken from The University of Akron.

Guide Updated: 03-19-2013