Curriculum Guides

2013-2014

Communication - School of (7600)

B.A. - Bachelor of Arts

Major: Business & Org Comm- PR (C60100BA)

Buchtel College of Arts and Sciences

Learning Outcomes
Communicates effectively in writing: Uses proper grammar/spelling; is able to write effectively for different target audiences; is able to write in the formats required in media kits
Communicates effectively in speech: Uses effective delivery; speaks effectively for different audiences and occasions: prepares effective visual aids and handouts
Applies critical thinking skills: Able to diagnose problems, propose solutions & predict consequences; research backgrounds & analyze trends; evaluate results of PR campaigns & programs
Exhibits quantitative reasoning skills: Able to compute basic descriptive statistics; design research studies to answer specific questions; evaluate quantitative research
Exhibits quantitative reasoning skills: Use quantitative evidence in diagnosing problems, analyzing trends and proposing solutions

Year 1

Fall
3300:111 English Composition I3
3470:250 Statistics for Everyday Life4
Oral Communication:7600:105 Intro to Public Speaking or 7600:106 Effective Oral Comm3
Modern Language:Any 35xx:1014
Physical Education/Wellness:Any1
Min Credit Total 15
Spring
7600:102 Survey of Mass Communication3
3300:112 English Composition II3
7600:115 Survey of Communication Theory3
Social Science:Any Set3
Modern Language:Any 35xx:1024
Min Credit Total 16
Summer
Min Credit Total 0

Year 2

Fall
7600:300 Newswriting3
Modern Language:Any 35xx:2013
Natural Science:Any Set4
Social Science:Any OTHER Set3
Area Studies & Cultural Diversity:Any2
Min Credit Total 15
Spring
7600:384 Communication Research3
3400:210 Humanities in Western Trad I4
7600:303 Public Relations Writing3
Natural Science:Any OTHER Set4
Modern Language:Any 35xx:2023
Min Credit Total 17
Summer
Min Credit Total 0

Year 3

Fall
7600:309 Public Relations Publication3
7600:403 Public Relations Strategies3
Elective:Minor Requirement3
Elective:Public Relations Requirement3
Area Studies & Cultural Diversity:Any2
Humanities:Any Set3
Min Credit Total 17
Spring
7600:404 Public Relations Cases3
Elective:Public Relations Requirement3
Humanities:Any OTHER Set3
Elective:Minor Requirement3
Elective:Minor Requirement3
Elective:7600: Any3
Min Credit Total 18
Summer
Min Credit Total 0

Year 4

Fall
7600:406 Contemporary Public Relations3
Elective:Minor Requirement3
Elective:7600:Communication3
Elective:Public Relations Requirement3
Elective:Minor Requirement3
Min Credit Total 15
Spring
Elective:7600:Communication3
Elective:Public Relations Requirement 3
Elective:Minor Requirement3
Elective:7600:Any3
Elective:7600:Communication3
Min Credit Total 15
Summer
Min Credit Total 0
Degree Distribution Requirements
This curriculum guide is a recommended plan of study. Students with questions about degree requirements should contact an academic advisor.
Recommendations: 3470:250 Statistics for Everyday Life or 3470:260 Basic Statistics to meet the General Education mathematics requirement. Courses satisfying the School of Communication math requirement include 3450:145 (College Algebra), 3450:135 (Math For Liberal Arts), 3450:141 (Algebra with Business Applications), 3450:210 (Calculus with Business Applications), 3470:260 (Basic Statistics), 3470:261 & 262 (Introduction to Statistics I & II) or their equivalents.
Please note that 2030:130 Math for Allied Health, 2030:151 Technical Math I, 2030:152 Technical Math II, 2030:153 Technical Math III, 2030:154 Technical Math IV, 2030:2420:170 Applied Math for Business, 2030:255 Technical Calculus I, or 2030:161 Math for Modern Technology DO NOT fulfill the School of Communication mathematics requirement.
The School of Communication recommends 7600:325 Intercultural Communication to meet part of the Area Studies and Cultural Diversity General Education requirement. 7600:105, Introduction to Public Speaking; or 7600:106, Effective Oral Communication are the required classes to meet the General Education Oral Communications requirement.
3300:113 and 114 African American Language and Culture I and II may be substituted for 3300:111 and 112 English Composition I and II.
7700:101, 102, 201, 202, and 222 American Sign Language I-IV and Survey of Deaf Culture in America may be substituted for Beginning Language I and II and Intermediate Language I and II.
3400:221 Humanities in the World Since 1300 may be substituted for 3400:210 Humanities in the Western Tradition.
A grade of C or better is required to graduate in the following courses (or their substitutions): 3300:111 and 112, 7600:105 or 106, 7600:102, 7600:115, 7600:384.
As of Fall 2010, 7600:300 Newswriting is the prerequisite for 7600:303 Public Relations Writing. Once completed, it will be counted as a Communication Elective.
Public Relations Requirements: Complete 12 credits from: 7600:235, 252, 345, 405, 450, 480. Complete: 7600: 303, 309, 403, 404, 406.
PR elective credits: 12 credits from 7600: Communication.
The following credit hour requirements apply to this degree: 128 minimum total credits; 32 credits in residence; the final 32 credits must be taken from The University of Akron.
Three Year Accelerated Option
For first time students who have earned credits for at least the first year of courses. Credits can be earned through qualifying scores on appropriate Advanced Placement (AP) exams or through Postsecondary Enrollment Options Program (PSEOP) courses. Credits for qualifying AP scores or PSEOP courses are determined by the appropriate academic department. Departments may assign varied course credit, depending on the student’s score on an AP exam or PSEOP course. Students may also receive credit by examination or via placement tests, where appropriate.

Guide Updated: 03-18-2013