Curriculum Guides
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2013-2014

Communication - School of (7600)

B.A. - Bachelor of Arts

Major: Business & Org Comm- PR (C60100BA)

Buchtel College of Arts and Sciences

Learning Outcomes
Communicates effectively in writing: Uses proper grammar/spelling; is able to write effectively for different target audiences; is able to write in the formats required in media kits
Communicates effectively in speech: Uses effective delivery; speaks effectively for different audiences and occasions: prepares effective visual aids and handouts
Applies critical thinking skills: Able to diagnose problems, propose solutions & predict consequences; research backgrounds & analyze trends; evaluate results of PR campaigns & programs
Exhibits quantitative reasoning skills: Able to compute basic descriptive statistics; design research studies to answer specific questions; evaluate quantitative research
Exhibits quantitative reasoning skills: Use quantitative evidence in diagnosing problems, analyzing trends and proposing solutions

Year 1

Fall
3300:111 English Composition I3
3470:250 Statistics for Everyday Life4
Oral Communication:7600:105 Intro to Public Speaking or 7600:106 Effective Oral Comm3
Modern Language:Any 35xx:1014
Physical Education/Wellness:Any1
Min Credit Total 15
Spring
7600:102 Survey of Mass Communication3
3300:112 English Composition II3
7600:115 Survey of Communication Theory3
Social Science:Any Set3
Modern Language:Any 35xx:1024
Min Credit Total 16
Summer
Min Credit Total 0

Year 2

Fall
7600:300 Newswriting3
Modern Language:Any 35xx:2013
Natural Science:Any Set4
Social Science:Any OTHER Set3
Area Studies & Cultural Diversity:Any2
Min Credit Total 15
Spring
7600:384 Communication Research3
3400:210 Humanities in Western Trad I4
7600:303 Public Relations Writing3
Natural Science:Any OTHER Set4
Modern Language:Any 35xx:2023
Min Credit Total 17
Summer
Min Credit Total 0

Year 3

Fall
7600:309 Public Relations Publication3
7600:403 Public Relations Strategies3
Elective:Minor Requirement3
Elective:Public Relations Requirement3
Area Studies & Cultural Diversity:Any2
Humanities:Any Set3
Min Credit Total 17
Spring
7600:404 Public Relations Cases3
Elective:Public Relations Requirement3
Humanities:Any OTHER Set3
Elective:Minor Requirement3
Elective:Minor Requirement3
Elective:7600: Any3
Min Credit Total 18
Summer
Min Credit Total 0

Year 4

Fall
7600:406 Contemporary Public Relations3
Elective:Minor Requirement3
Elective:7600:Communication3
Elective:Public Relations Requirement3
Elective:Minor Requirement3
Min Credit Total 15
Spring
Elective:7600:Communication3
Elective:Public Relations Requirement 3
Elective:Minor Requirement3
Elective:7600:Any3
Elective:7600:Communication3
Min Credit Total 15
Summer
Min Credit Total 0
Degree Distribution Requirements
This curriculum guide is a recommended plan of study. Students with questions about degree requirements should contact an academic advisor.
Recommendations: 3470:250 Statistics for Everyday Life or 3470:260 Basic Statistics to meet the General Education mathematics requirement. Courses satisfying the School of Communication math requirement include 3450:145 (College Algebra), 3450:135 (Math For Liberal Arts), 3450:141 (Algebra with Business Applications), 3450:210 (Calculus with Business Applications), 3470:260 (Basic Statistics), 3470:261 & 262 (Introduction to Statistics I & II) or their equivalents.
Please note that 2030:130 Math for Allied Health, 2030:151 Technical Math I, 2030:152 Technical Math II, 2030:153 Technical Math III, 2030:154 Technical Math IV, 2030:2420:170 Applied Math for Business, 2030:255 Technical Calculus I, or 2030:161 Math for Modern Technology DO NOT fulfill the School of Communication mathematics requirement.
The School of Communication recommends 7600:325 Intercultural Communication to meet part of the Area Studies and Cultural Diversity General Education requirement. 7600:105, Introduction to Public Speaking; or 7600:106, Effective Oral Communication are the required classes to meet the General Education Oral Communications requirement.
3300:113 and 114 African American Language and Culture I and II may be substituted for 3300:111 and 112 English Composition I and II.
7700:101, 102, 201, 202, and 222 American Sign Language I-IV and Survey of Deaf Culture in America may be substituted for Beginning Language I and II and Intermediate Language I and II.
3400:221 Humanities in the World Since 1300 may be substituted for 3400:210 Humanities in the Western Tradition.
A grade of C or better is required to graduate in the following courses (or their substitutions): 3300:111 and 112, 7600:105 or 106, 7600:102, 7600:115, 7600:384.
As of Fall 2010, 7600:300 Newswriting is the prerequisite for 7600:303 Public Relations Writing. Once completed, it will be counted as a Communication Elective.
Public Relations Requirements: Complete 12 credits from: 7600:235, 252, 345, 405, 450, 480. Complete: 7600: 303, 309, 403, 404, 406.
PR elective credits: 12 credits from 7600: Communication.
The following credit hour requirements apply to this degree: 128 minimum total credits; 32 credits in residence; the final 32 credits must be taken from The University of Akron.

Guide Updated: 03-18-2013