Curriculum Guides
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2013-2014

Marketing (6600)

B.B.A. - Bachelor of Business Administration

Major: Marketing Management Program (660100BS)

College of Business Administration

Learning Outcomes
The following learning goals form the foundation of the learning activities that occur within the Integrated Core Curriculum:
Demonstrate knowledge and understanding of core business fundamentals (acctg, bus. finance, marketing, bus. law, production and operations mgmt, mgmt principles, quantitative methods, computer applications in bus., international bus., bus. strategy)
Demonstrate the ability to apply core business fundamentals through case analyses and simulations
Understand and show appreciation for the global nature of contemporary business
Demonstrate effective written communication skills; Demonstrate effective oral communication
Demonstrate the ability to think critically (integrate ideas from multiple sources, solve unstructured problems, have holistic view of business, and apply knowledge of business fundamentals in creative and innovative ways)
Work effectively in teams that include diverse individuals
Demonstrate information technology and knowledge management skills (using database tools, spreadsheet tools, presentation graphics, and online research queries for business decision making and problem solving)
Understand, identify, and address ethical circumstances and dilemmas and the responsibility of business professionals in society
Demonstrate an understanding of and appreciation for leadership (negotiation, persuasion skills, and strategic thinking are important elements)

Year 1

Fall
3300:111 English Composition I3
3450:145 College Algebra4
Oral Communication:Any3
Physical Education/Wellness:Any1
Natural Science:Any Set4
Min Credit Total 15
Spring
3450:210 Calculus with Business Applic3
3300:112 English Composition II3
3250:200 Principles of Microeconomics3
3750:100 Introduction to Psychology3
Natural Science:Any OTHER Set4
Min Credit Total 16
Summer
Min Credit Total 0

Year 2

Fall
6200:201 Accounting Principles I3
6200:250 Sprdsht Model & Decision Analy3
6400:220 Legal & Soc Environ Business3
3250:201 Principles of Macroeconomics3
Elective:Any3
Min Credit Total 15
Spring
6200:202 Accounting Principles II3
6500:304 Business Statistics3
6600:205 Marketing Principles3
6500:301 Mgmt: Principles & Concepts3
6600:275 Professional Selling3
Min Credit Total 15
Summer
Min Credit Total 0

Year 3

Fall
6500:305 Business Analytics3
6600:335 Marketing Research3
6600:355 Buyer Behavior3
6400:301 Principles of Finance3
3400:210 Humanities in Western Trad I4
Area Studies & Cultural Diversity:Any2
Min Credit Total 18
Spring
6800:305 International Business3
6500:330 Prin of Sply Chain & Oper Mgmt3
6600:432 Integrated Marketing Communctn3
6600:375 Marketing & Sales Analytics3
Humanities:Any Set3
Min Credit Total 15
Summer
Min Credit Total 0

Year 4

Fall
6600:440 Brand Management3
6600:460 B2B Marketing3
6600:436 e-Commerce3
6600:491 Profess Workshops in Marketing1
Elective:Any3
Elective:Any4
Min Credit Total 17
Spring
6600:499 Marketing Capstone Project3
6500:490 Strategic Management3
Area Studies & Cultural Diversity:Any2
Elective:Any3
Elective:Any3
Humanities:Any OTHER Set3
Min Credit Total 17
Summer
Min Credit Total 0
Degree Distribution Requirements
This curriculum guide is a recommended plan of study. Students with questions about degree requirements should contact an academic advisor.
6100:495 Internship may be substituted for 6600:491 Prof. Workshops.
Summer terms are a great time to complete general education and CBA core courses which will enable students to reach degree completion earlier. Core courses C1-C11 should be completed before the start of the senior year.
Students are encouraged to use non major electives toward minors and second majors. Non major electives are also referred to as “free electives” and are sometimes needed to reach the minimum 128 credit hours. Students should consult with their academic advisor and DAR’s to determine if these electives are needed.
6100:495 Internship: Internships are recommended during the spring and/or summer of the junior year (i.e. Year 3). Meet with your academic adviser for pre-internship approval.
While the tuition plateau is 12-16 credits, some semesters may warrant a student to limit the number of courses due to content and rigor.
Course Sequencing: Students must meet all prerequisites for courses. Proper planning and meetings with your academic adviser are strategies that help students stay on track, meet prerequisites and limit scheduling conflicts.
3850:100 Intro to Sociology or 3230:150 Human Cultures may be substituted for 3750:100 Intro to Psychology.
Students can monitor their progress towards graduation and their GPA's by reviewing DARS every semester, located in My Akron.
Graduation GPA Requirements: 2.3 overall GPA; 2.0 business and economics GPA; 2.0 major GPA.
The following credit hour requirements apply to this degree: 128 minimum total credits; 32 credits in residence; the final 32 credits must be taken from The University of Akron.

Guide Updated: 09-18-2013