Direct Integrated Marketing (MBA)

The Direct Integrated Marketing program is the first of its kind in the world. This program builds upon the strengths of the faculty teaching in the Taylor Institute and Suarez Laboratories. In this program the science of marketing meets the art of marketing head-on, resulting in graduates who not only are accomplished in marketing theory but in marketing practice as well. 

As with all MBA concentrations, the Direct Integrated Marketing program is built around a set of core MBA concept courses which, in turn, are built upon a set of foundation or "Bridge Up" courses. The program is designed to be completed in two years, but can be finished earlier or later, depending on your particular situation.

Admission Requirements

You need to have a completed application to be considered for admission. That means that you have to have a GMAT score (at least 500), a TOEFL score if you are an international student, hold an undergraduate degree, have your statement of purpose, letters of recommendation, resume, transcripts (at least a 2.75 GPA) and all the other material in to us so that our graduate admissions committee can evaluate your application.

Akron Advantage

For five consecutive years, the Princeton Review has rated the College of Business Administration at The University of Akron as one of the best business schools in the nation. Regardless of the field you choose, at Akron you have the opportunity to learn from business faculty with a deep involvement in business and who are dedicated to sharing their knowledge with you.

In recent studies by AACSB International, The University of Akron CBA was rated at the top in its Carnegie Class in terms of faculty accessibility and willingness to help our students. This is an attribute that we hold in high regard and one that we are proud to offer to our students.

Current students and alums of our graduate programs attest to our strengths and our dedication to meeting the needs of our students by providing an excellent education and solid support services to help students succeed. We believe in fitting the product to the consumer, not the consumer to the product.

All the graduate business programs can be pursued on a full or part time basis and course loads can vary each semester. A student pursuing an accounting degree may wish to take a heavier load in the summer and fall and less of a load in the busy season of spring. Others may wish to take summers off or accelerate their studies to accommodate their future plans.

Your degree, your way. That is clearly an advantage of Akron.

Additional Information

Concentration: Direct Integrated Marketing
Required	(9 credits):
6600:615	Database Marketing	3
6600:630	Customer Relationship Management	3
6600:655	Integrated Marketing Communications	3
Choose	three credits from the following:
6600:635	E-Business: Electronic Marketing	3
6600:640	Business Research Methods	3
6600:645	Innovative Marketing Strategies	3

Free Electives
Foundation courses may not be used as free electives. Select 3 credits of free electives OUTSIDE your area of concentration. May be a Graduate level course from any college. Approval of Director is required.

Integrative
6500:695	Business Strategy and Policy: Domestic and International (Restricted to students graduating within two semesters.)	3