Strategic Marketing (MBA)

Strategic Marketing (MBA)

The marketing program at Akron is linked to a wealth of resources in the marketing field. The Taylor Institute for Direct Marketing, Suarez Applied Marketing Research Laboratory, and Fisher Institute for Professional Selling provide opportunities for experiential learning that add real value to your classroom experience.

Marketing is used by every organization. Every business needs marketing to identify what the right product is for what group of people. To determine how best to deliver that product and what price to charge. Even nonprofit organizations need marketing.


Admission Requirements

  • GMAT (score of 500 or better preferred)
  • Two letters of recommendation
  • Statement of purpose
  • Resume

Application Deadline

  • July 15 for Fall enrollment
  • November 15 for Spring enrollment
  • April 15 for Summer enrollment

It is recommended that international students apply one month prior to these dates to allow time for admission and I-20 visa processing.  I-20 forms are processed by the Office of International Programs.


Additional Information

MBA Gateway Courses (0-12 credits)
6200:601 Financial Accounting 3
6400:602 Managerial Finance 3
6400:655 Government and Business 3
3250:600 Foundations of Economic Analysis 3
6700:695 Gateway Internship* 3
(*Required for students with no work experience; taken for credit but not applied toward graduation requirements.)

Gateway courses may be waived based on recent comparable coursework or waiver exams.

MBA Proficiencies
Students must show proficiency in the following areas critical to success in the MBA:
  • Microsoft Excel/Spreadsheets
  • Writing
  • Quantitative Skills/Statistics
MBA Professional Courses* (6 credits)
6700:696 Leading and influencing (required in year 1, first semester) 1
6700:696 Professional Integrity and Social Responsibility 1
6700:696 Negotiation 1
6500:601 Business Analytics and Information Strategy 3
MBA Core Courses* (18 credits)
6200:610 Process Analysis and Cost Management 3
6400:674 Strategic Financial Decision Making 3
6500:670 Management of Supply Chain and Operations 3
6500:652 Managing People in Organizations 3
6600:620 Strategic Marketing 3
6800:605 International Business Environments 3

*All core and Professional courses require Excel, writing and statistics proficiency prior to enrollment.

MBA Action Learning Course (0-3 credits)
The Action learning course CAN be satisfied within the concentration.

Strategic Marketing concentration (9 credits)
Required:
6600:625 Brand Management 3
6600:640 Business Research Methods 3
Choose 3 credits from the following:
6600:681 Sales Management 3
6600:635 Ecommerce and Interactive Marketing 3
Integrative
6500:695 Organizational Strategy 3
(Restricted to students graduating within two semesters.)

Assistantship/Scholarship Information

All assistantships (and any fellowships) are awarded through the academic department. Students interested in obtaining an assistantship must apply. New students may indicate on their online application for admission that they would like to be considered for an assistantship. Current students must contact the academic department for application information. Each department may have different requirements for assistantship applicants, so all students should contact the academic department to determine these particular requirements. Only those students fully admitted to a master’s or doctoral degree-seeking program are eligible for a graduate assistantship. Students admitted as non-degree seeking or to a certificate program may not hold an assistantship.

Financial Aid Information

Paying for college is a vital part of the education process. It is important to be informed of the many sources of aid available. Student loans are available to degree-seeking graduate students. Information on student loans can be found through the Office of Student Financial Aid. The Office of Student Financial Aid is located in Simmons Hall.

Tuition and Fees

Current tuition and fees schedules can be found through the Office of Student Accounts.


Page maintained by The Graduate School. Request a change to this page.

The University of Akron

Akron, OH 44325
Phone: 330-972-7111
Contact us
Send mail & deliveries to UA
Text-Only