Marketing and Sales Technology

Marketing and Sales Technology (2520)

101 ESSENTIALS OF MARKETING TECH 3 credits
Survey of marketing including its environment, buyer behavior, target market selection, product decision, distribution decisions, promotion decisions, pricing decisions and marketing management.
202 RETAILING FUNDAMENTALS 3 credits
Presents basic principles and practices of retailing operations, including site selection, buying, pricing and promotion practices. Use is made of extensive projects and investigations and actual retail operations.
203 PRINCIPLES OF ADVERTISING 3 credits
Prerequisite: 101 or 6600:300. Focuses on principles and functions of advertising, creation and evaluation of advertisements, research of target market, message selection strategy, and media placement options.
204 SERVICES MARKETING 3 credits
Prerequisites: 203 and 212. Corequisites: 202. Focuses on quality customer service and its role in marketing. Evaluation of customers' needs and expectations, interpretation of customer data and creation of service strategies.
206 RETAIL PROMOTION & ADVERTISING 3 credits
Prerequisite: 202 or permission. Studio course in retail display and promotion techniques. Window, interior and point of purchase categories; principles of design as applied to commercial art; function in visual design, elements of design, color theory, lettering, printing process, layout to camera-ready art.
212 PRINCIPLES OF SALES 3 credits
Prerequisite: 101 or permission. Study of basic principles of selling, emphasizing individual demonstrations and sales projects. Includes review of sales function as integral part of marketing process.
221 ADVERTISING CAMPAIGN 3 credits
Prerequisite: 203. Student will prepare an advertising campaign for a product assigned by the AAF. The campaign may be entered in the AAF national contest.
240 MARKETING INTERNSHIP 3 credits
Prerequisites: 101, 203, 202, 212. On-the-job work experience in a marketing environment in which students apply learned skills and concepts to practical business situations. Periodic reports and projects required as appropriate.
254 SALES MANAGEMENT TECHNOLOGY 3 credits
Prerequisite: 212 and 2030:151. Process relating to the formulation, implementation, and control of a strategic sales program. Students will learn how to select, evaluate, and motivate a sales force.
290 ST: MARKETING & SALES 1-3 credits
(May be repeated for a total of four credits) Prerequisite: permission. Selected topics or subject areas of interest in sales and merchandising.

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