Learn more about the undergraduate degree programs of instruction offered by the College of Business Administration. For specific curriculum guides for bachelor's degrees, minors and certificates offered through the College, see the Undergraduate Curriculum Guides section of the Undergraduate Bulletin.
This degree program is intended to offer flexibility to the student. Some students who intend to pursue careers in small business management, whether by creating or acquiring a business, or perhaps taking over a family business enterprise, may find the flexibility of this degree program best for them. Other students with more full-time professional experience may also prefer the broader course selection available in this degree program.
The Bachelor in Business Administration (BBA) General Business program requires students to complete the CBA core curriculum and 27 credit hours from specified courses.
The George W. Daverio School of Accountancy prepares students to become competent and responsible accounting professionals and business leaders. Accounting is essential for planning, decision-making, control and performance evaluation in all types of organizations, including business, government and non-profit entities. Accounting also supports the need for accountability and transparency in every organization, regardless of size, complexity or location. Government and regulatory organizations (e.g. the Internal Revenue Service and the Securities & Exchange Commission) rely heavily on accountants to support compliance with various laws and regulations. A need for accounting exists whether an organization is small or large, global or domestic, for profit or not-for-profit, listed or not listed on a stock exchange. Thus, an accounting major offers a wide range of opportunity for future success as a professional.
Students who major in accounting at The University of Akron are generally recruited for professional careers in financial reporting, cost management and control, financial management, financial analysis, internal auditing, external auditing, taxation, information systems audit and control, financial forensics and consultancy. Organizations that recruit accounting majors include public accounting firms, major corporations, small and medium size enterprises, government agencies and non-profit organizations. There are exceptional opportunities for professional advancement regardless of career path and the type of institution a graduate may choose.
Professional certification is vital for accounting professionals. We recommend the Certified Public Accountant (CPA) credential for all of our graduates. Ohio law requires 150 semester credit hours of college level education as a prerequisite for the CPA examination. We strongly encourage our students to pursue the Accelerated BS/MS Accounting program as a path to earning the 150 credits needed for CPA exam eligibility.
CPA certification is needed for successful careers in public accounting; it is also highly valuable for careers in corporations, government agencies and other organizations. In addition to the CPA, other certifications that students may pursue include Certified Management Accountant (CMA), Certified Internal Auditor (CIA), Certified Information Systems Auditor (CISA) and Certified Fraud Examiner (CFE).
The primary mission of the Department of Finance is to provide a quality education to students that will prepare them for leadership positions within the finance profession in business. Students acquire financial knowledge and skills that can be applied in a variety of environments. The study of finance prepares students to understand the financial transactions in today’s global economy.
Careers in finance include corporate finance, investment management, financial markets and institutions and personal financial services. Careers in corporate finance include financial analyst positions in manufacturing, commercial and service enterprises where initial assignments might include financial planning, capital expenditure analysis, cash management, credit management, lease evaluation, mergers and acquisitions and special projects. Students with an interest in investment management are trained for careers as account executives, security analysts or portfolio managers in bank trust departments, securities brokerage firms, investment research firms and investment banks. Careers in financial markets and institutions are available in banking, mutual funds, insurance companies and other financial institutions. Banking careers include commercial lending, retail banking, treasury operations, trading and trust operations. Careers in financial planning include positions at finance and insurance companies, securities firms, banks and financial investment firms. Roughly 40 percent of professionals offering financial planning and wealth management services to individuals are self-employed.
The finance curriculum offers students the opportunity to study in one of three majors – Corporate Financial Management, Financial Services and Financial Planning. Additional information about these three degree programs may be obtained from the Finance Department or undergraduate advising.
The Department of Management provides opportunities for students to prepare for three different majors: Human Resources Management, Supply Chain/Operations Management and Information Systems Management. Each major provides a solid foundation of general management skills needed by organizations today. Businesses, as well as non-profit institutions, face complex environments with multiple challenges and opportunities. The Department of Management faculty members interact regularly with business leaders to ensure that our students are prepared with the cutting-edge knowledge and skills required to obtain the best jobs.
The Human Resource Management major prepares students for jobs as Human Resource Management (HRM) professionals, as well as general managers. It is generally the people with talent that make one organization more successful than another. HRM professionals are the keys to the acquisition and use of talent in organizations to support strategy. HRM professionals oversee the recruitment, hiring, training and compensation of employees. They also design systems for performance management, guide labor relations, ensure legal compliance and monitor employee safety.
The Supply Chain/Operations Management major is a relatively new field that is central for the success of almost every business. Supply Chain/Operations deals with getting the right product, to the right place, at the right time, in the right condition, at the right price. It is a growing interdisciplinary field that involves building relationships with organizations around the world. Professionals in this area must understand procurement and sourcing, inventory control, logistics and transportation, import and export management, manufacturing and service operations, and negotiation and customer satisfaction skills. This major prepares students to be professionals in the broad supply chain field.
The Information Systems Management major prepares students to be business professionals that direct the technology-related activities of organizations. Graduates understand how to design and access computer systems in order to ensure good business decisions. Information Systems (IS) professionals work with executives to define, plan and achieve the technical goals of the company. IS professionals understand databases, networks, data analytics and system analysis. Students graduate from this program with the combination of technical and business expertise that organizations need for success.
A graduate with a degree in a management discipline will have many employment opportunities with firms in staff, supervisory and other professional positions. In addition, the graduate has the fundamental preparations to undertake advanced student leading to a graduate degree.
Marketing is about the creation of value. The object of this creation can be a product, a service, a cause, a person or an idea. The American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Ultimately, great marketing is about creating customer commitment to the products, services and ideas that one produces. The discipline is built on learning the core practices associated with bringing a product/service/idea to market including product design and development, distribution, promotion and pricing. It also focuses on how to keep products competitive through branding, customer service and innovation. It is now generally accepted that the marketing perspective, a perspective that puts the customer first, can improve the operation of any organization, including not-for-profit organizations and government agencies.
Given the rather broad and encompassing view of marketing, it is not surprising that a significant proportion of the work force is employed in some aspect of the field. Many individuals with a marketing degree, particularly in smaller firms, become marketing managers responsible for all marketing related activities of the firm. Many others specialize in one specific area. Some of the more common areas include E-commerce, advertising and promotion, sales and sales management, brand management, product development and planning, marketing research & analytics, customer relationship management, media management and retail buying or merchandising. To accommodate the various career track options in marketing, the marketing department offers three majors: Marketing Management, Sales Management and Integrated Marketing Communications.
Each program is designed to provide the student with a full set of fundamental skills and work place competencies essential for success and advancement. Both theory and practice are stressed through a series of foundation courses that focus not only on “what to do,” but “how to do it” and professional capstone experiences though projects with real companies, internships and/or professionally taught specialty courses on state-of-the-art marketing practices.
Our majors must meet all requirements of 1) the General Education Program, 2) the Pre-Business Program, 3) the College of Business Administration Core Program, 4) the required foundation courses within each program, 5) the electives within each program, and 6) the professional experiences component of the program.
Students should give careful thought to the pursuit of a dual major. By adding a limited number of credit hours, students can combine any two of the four majors offered by the Department of Marketing. For example, a student could pursue a double major in sales management and marketing management or marketing management and international business. Double majors are one of the best methods for expanding your career specializations and opportunities. Check with your CBA advisor to determine the specific requirements for the double major of your choice.
Rapid globalization of business is converging around dynamic changes in the physical, political, economic, and cultural environments of organizations. This unprecedented wave of rapid change creates new opportunities and challenges that must be managed effectively. Our curriculum is designed specifically to prepare graduates to effectively manage the change and complexity that the wave of globalization brings with it. Special emphasis is placed on the process of foreign market entry. Carefully articulated course offerings and contents cut across accounting, finance, management, marketing and technology. Notable highlights include a required approved study abroad program, proficiency in a foreign language and a minor specialization. The integrative nature of our program stands at the intersection of theory and practice to provide a balanced approach, functional specialization and a broader cultural perspective.
Students majoring in International Business must complete one of the approved minors for a minimum of 18 credits. The areas that can be used for the minor include: in the College of Business Administration – Consumer Marketing, Database Marketing, Entrepreneurship, Finance for Business Majors, Financial Planning, Human Resource Management, Management Information Systems, Supply Chain/Operations Management and Sales Management; in the College of Arts & Sciences – Economics, Labor Economics, English, Mathematics/Applied Mathematics and General Philosophy.
All International Business majors must also participate in an approved study abroad program which includes the completion of 6800: 406. To satisfy the study abroad program, foreign students must choose a country other than their home country. All approved study abroad programs should meet at least 40 contact hours of learning to satisfy the completion requirement for 6800:406.
All International Business majors must complete a language requirement, which requires completion of English and another language. The other language must be an approved foreign language sequence with a minimum of 11 credits. Students with a native language other than English, can opt out of the second language (their native language) requirement by getting a ‘pass’ grade in the ‘language placement test’ administered by the Counseling Center, bypassing the credits for the second language.
To receive a Bachelor in Business Administration degree with a major in International Business, each student must successfully complete the 1) General Education program requirements, 2) Pre-Business program requirements, 3) College of Business Administration Core requirements, 4) required courses within the International Business major, 5) completion of two languages, with one being English, 6) specialization in a minor, and 7) participation in an approved study abroad program.