Research Centers and Institutes Information

Gary L. and Karen S. Taylor Institute for Direct Marketing

The Gary L. and Karen S. Taylor Institute for Direct Marketing is the future of direct interactive marketing. With dedicated faculty and staff and a state-of-the-art facility featuring laboratories in telecommunications, TV infomercials, direct response, eMarketing and marketing analytics, the Taylor Institute is able to provide students with leading-edge skills and practical experience.

For more information, call 330-972-7110 or visit www.uakron.edu/cba/taylor.

Website: Gary L. and Karen S. Taylor Institute for Direct Marketing

The University of Akron

Akron, OH 44325
Phone: 330-972-7111
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