Marketing (6600)
Marketing (6600)
| 275 | PROFESSIONAL SELLING | 3 credits |
| Prerequisite: 25 credits or permission from instructor. Builds communication skills while learning about buyer needs, persuasion and social influence, prospecting, making sales presentations, persuading, overcoming sales resistance, closing sales and building relationships. | ||
| 300 | MARKETING PRINCIPLES | 3 credits |
| Prerequisites: 48 hours of college credit; 3250:200 or 244. A general survey of marketing activities including analysis of markets, competition, consumer behavior, information systems, and the assessment of product, price, distribution, and promotion strategies. | ||
| 335 | MARKETING RESEARCH | 3 credits |
| Prerequisites: 300, 6500:221 or 6500:304. Student will gain hands-on experience in the understainding and use of appropriate tools and techniques for analyzing interepeting and presenting information derived from marketing databases. Includes problem definition and solution approach to marketing research decisions. | ||
| 355 | BUYER BEHAVIOR | 3 credits |
| Prerequisite: 300. Interdisciplinary approach to the analysis of the nature of consumer buying behavior. Economical, social, and psychological influences on consumers' decision-making processes are examined. | ||
| 375 | MARKETING & SALES ANALYTICS | 3 credits |
| Prerequisite: 335. Develop the skills to provide clients with actionable marketing intelligence gleaned from the customer, sales force, channel, promotion and competitor databases that are now pervasive in the business world. | ||
| 432 | INTEGRATED MARKETING COMMUNCTN | 3 credits |
| Prerequisite: Must be admitted to a four-year, degree granting college and 300 and 355. This course stresses the need for marketers to create consistent coordinated communication programs using all elements of the promotion mix including advertising, public relations, sales promotion, social media and personal selling. | ||
| 434 | DIGITAL IMC | 3 credits |
| Prerequisites: Must be admitted to a four-year, degree granting college and 300, 432. Focuses on the planning and execution of the promotion mix in the digital environment through online and mobile advertising, sales promotion, social media, blogging, website design and SEO. | ||
| 436 | E-COMMERCE | 3 credits |
| Prerequisites: 300, 355, 375. Commerce is shifting from a bricks & mortar to a bricks & clicks or clicks only delivery system. This course explores the growing role of E-commerce in firms' marketing mix and the complementary roles that customer relationship management and direct marketing play in this new environment. | ||
| 438 | MEDIA STRATEGY | 3 credits |
| Prerequisites: Must be admitted to a four-year, degree granting college and 300 and 432. A message delivery course that teaches students to develop, schedule and budget effective media plans that integrate different type of media (television, radio, print, direct mail, social media and the Internet) to maximize IMC effectiveness. | ||
| 440 | BRAND MANAGEMENT | 3 credits |
| Prerequisite: 300, 355. This course studies the process of building and evolving success brands. It focuses on brand equity development by creating a distinct brand identity, impeccable brand integrity and emotional resonance. It also emphasizes brand evolution through incremental and radical innovation. | ||
| 445 | CREATIVE LABORATORY | 3 credits |
| Prerequisites: 355, 432. The execution of communication strategy is essential to the success of IMC campaigns. This course focuses on the process of translating stategy into effective creative. | ||
| 460 | B2B MARKETING | 3 credits |
| Prerequisite: 300. This course provides a thorough grounding in industrial and business-to-business marketing. While many of the concepts are similar to those used in consumer marketing, there are major differences. This course will explore both the similarities and the differences. | ||
| 475 | BUSINESS NEGOTIATIONS | 3 credits |
| Prerequisite: 25 credits or permission from instructor and 6600:275. Examines business negotiation principles and practices, and builds skills in the process of negotiating business agreements within a global environment. | ||
| 478 | ADVANCED PROFESSIONAL SELLING | 3 credits |
| Prerequisite: 275. Develop the skills to provide clients with actionable marketing intelligence gleaned from the customer, sales force, channel, promotion and competitor databases that are now pervasive in the business world. | ||
| 480 | SALES MANAGEMENT | 3 credits |
| Prerequisite: 300. Develops analytical and managerial skills through case studies and other learning activities relating to the organization, selection, training, motivation, and control of a domestic or global sales force. | ||
| 491 | PROFESS WORKSHOPS IN MARKETING | 1-3 credits |
| Prerequisites: 275, 335, 355, 375. Special topics in marketing taught primarily by professionals with the objective of adding depth and an applied perspective to marketing concepts, issues, software & databases, problem solving and career planning. | ||
| 496 | ST: MARKETING | 1-3 credits |
| Prerequisite: 300. (May be repeated for a total of three credits.) Provides an opportunity to examine special topics and/or current issues in the fields of marketing, sales retailing or advertising. | ||
| 499 | MARKETING CAPSTONE PROJECT | 3 credits |
| Prerequisites; For all Marketing Majors: 275, 335, 355, 375 PLUS: For Sales Management majors: 475, 480 For IMC majors: 432, 438 For Marketing Management majors: 440, 460. Student teams comprised of members from each marketing major will refine a live client¿s marketing strategy (product, price, distribution and promotion) and develop complementary integrated marketing communication and sales force plans. | ||
| 575 | BUSINESS NEGOTIATIONS | 3 credits |
| Examines business negotiation principles and practices and builds skills in the process of negotiating business agreements within a global environment. | ||
| 600 | MARKETING CONCEPTS | 3 credits |
| Introductory course examining buyer behavior, environmental influences, target marketing, product development, distribution, promotion, and pricing for business firms and nonprofit organizations within a global context. | ||
| 615 | DATABASE MARKETING | 3 credits |
| Prerequisite: 600. This course examines the information-driven process that is managed by database technology in an effort to develop, test, implement, measure and create customized marketing programs and strategies. Database marketing focuses on better decision making relative to customer selections and customer relationships. | ||
| 620 | STRATEGIC MARKETING | 3 credits |
| Review of Marketing terminology and concepts. Managerial assessments of opportunities, threats are explored as are the development and management of appropriate strategic marketing plans and their tactical implementation. | ||
| 625 | BRAND MANAGEMENT | 3 credits |
| Prerequisite: 620. Application of the development, management and evolution of brands in the creation of competitive advantage. Required field project satisfies the requirement for action-based learning. | ||
| 630 | CUSTOMER RELATIONSHIP MGMT | 3 credits |
| Prerequisite: 600 or permission of instructor. Investigation of the marketing concept and practice of making the customer the focus of the firm's business model. Examing the strategies and tactics for successful customer acquisition and retention is the focus of the course | ||
| 635 | E-COMMERCE & INTERACTVE MARKET | 3 credits |
| Prerequisites: 620. Covers the impact of electronic technology on marketing strategy and tactics. Investigations include: vendor/dealer relations, website traffic designs, database applications, and web appraisal metrics. | ||
| 640 | BUSINESS RESEARCH METHODS | 3 credits |
| Prerequisites: 6500:601 and 602. Covers the scientific methods as well as the gathering and analysis of information to identify opportunities and solve problems within a business organization. | ||
| 655 | INTEGRATED MARKETING COMMUNCTN | 3 credits |
| Prerequisite: 600. The total range of marketing communication tools are examined individually and in the context of planning, developing, and implementing a systematic and integrated communications program. | ||
| 670 | COMPETITIVE BUSINESS STRATEGY | 3 credits |
| Prerequisites: 600. Investigation of competitive business strategy from an industry perspective. The course presents a framework which can be used to understand and develop competitive strategies. | ||
| 681 | SALES MANAGEMENT | 3 credits |
| Prerequisite: 620. Develops analytical and managerial skills through case studies and other learning activities relating to the organization, selection, training, motivation, and control of a domestic or global sales force. | ||
| 697 | INDP STUDY: MARKETING | 1-3 credits |
| (May be repeated for a total of six credits) Focus on special topics of study and research in marketing on an independent basis. | ||
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