Marketing and Sales Technology
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Marketing and Sales Technology (2520)
| 101 | ESSENTIALS OF MARKETING TECH | 3 credits |
| Survey of marketing including its environment, buyer behavior, target market selection, product decision, distribution decisions, promotion decisions, pricing decisions and marketing management. | ||
| 202 | RETAILING FUNDAMENTALS | 3 credits |
| Presents basic principles and practices of retailing operations, including site selection, buying, pricing and promotion practices. Use is made of extensive projects and investigations and actual retail operations. | ||
| 203 | PRINCIPLES OF ADVERTISING | 3 credits |
| Prerequisite: 101 or 6600:300. Focuses on principles and functions of advertising, creation and evaluation of advertisements, research of target market, message selection strategy, and media placement options. | ||
| 204 | SERVICES MARKETING | 3 credits |
| Prerequisites: 203 and 212. Corequisites: 202. Focuses on quality customer service and its role in marketing. Evaluation of customers' needs and expectations, interpretation of customer data and creation of service strategies. | ||
| 206 | RETAIL PROMOTION & ADVERTISING | 3 credits |
| Prerequisite: 202 or permission. Studio course in retail display and promotion techniques. Window, interior and point of purchase categories; principles of design as applied to commercial art; function in visual design, elements of design, color theory, lettering, printing process, layout to camera-ready art. | ||
| 212 | PRINCIPLES OF SALES | 3 credits |
| Prerequisite: 101 or permission. Study of basic principles of selling, emphasizing individual demonstrations and sales projects. Includes review of sales function as integral part of marketing process. | ||
| 221 | ADVERTISING CAMPAIGN | 3 credits |
| Prerequisite: 203. Student will prepare an advertising campaign for a product assigned by the AAF. The campaign may be entered in the AAF national contest. | ||
| 240 | MARKETING INTERNSHIP | 3 credits |
| Prerequisites: 101, 203, 202, 212. On-the-job work experience in a marketing environment in which students apply learned skills and concepts to practical business situations. Periodic reports and projects required as appropriate. | ||
| 254 | SALES MANAGEMENT TECHNOLOGY | 3 credits |
| Prerequisite: 212 and 2030:151. Process relating to the formulation, implementation, and control of a strategic sales program. Students will learn how to select, evaluate, and motivate a sales force. | ||
| 290 | ST: MARKETING & SALES | 1-3 credits |
| (May be repeated for a total of four credits) Prerequisite: permission. Selected topics or subject areas of interest in sales and merchandising. | ||
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