General Business Bachelor of Business Administration (B.B.A.) Degree
The General Business program is designed for students who do not necessarily want to specialize in one or two specific areas of business. It provides students with a broad foundation in business and the flexibility to choose courses that relate to their particular areas of interests within the field of business. Students complete the CBA core curriculum and 27 credits chosen from the following areas:
- information systems
- international business
- sales management
Due to the general nature of this degree program, it prepares you to hold a wide variety of positions within a business enterprise. If you intend to pursue a career in small business management, whether by creating or acquiring a small business, or taking over a family enterprise, the general business degree will provide you with the broad knowledge and skills needed to manage your business. The degree will also prepare you for further graduate study or certification in a specialized business field.
All College of Business Administration programs are accredited at the highest possible level by AACSB International (the Association to Advance Collegiate Schools of Business). In addition, the CBA is one of only 171 schools that have earned separate accounting accreditation. The college has been consistently rated as one of the best business schools in the nation by the Princeton Review and ranked in the top 100 of all undergraduate programs by BusinessWeek magazine.
Our close ties to regional businesses provide many benefits for our students. Business executives share their expertise as mentors and guest lecturers in classes, and provide valuable advice on program and course content, helping to keep our curricula fresh, relevant and rigorous. Students gain valuable hands-on experience through group projects that assign them to solve problems for local businesses and by participating in co-op and internship programs at regional companies.
We are able to provide our students with training in cutting-edge technology as a result of our academic alliances with technology vendors such as SAP, Microsoft, and Oracle.
Our active student organizations enable our students to enrich their college experience by providing opportunities for them to apply knowledge and skills gained in the classroom, and by opening doors to new friendships, networking, professional growth, and even jobs. Many of our student organizations have excelled in regional and national competitions, often against highly regarded colleges and universities across the country.
You will work in teams on real-world business cases, applying your classroom knowledge to help solve problems faced by local businesses. Additionally, you will have the opportunity to gain practical, professional experience through the University's cooperative education and internship programs.
Business Student Organizations
The College of Business Administration has a variety of general business organizations:
- Beta Gamma Sigma - the international honorary for schools of business
- Student Speaking Association (SSA)
- Students in Free Enterprise
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