Consumer Marketing Minor
A consumer marketing minor provides a student an opportunity to develop an understanding of marketing to consumers. This minor would complement many majors, including Marketing Management, Integrated Marketing Communications, International Business, and others. A total of 18 credit hours are required for this minor, including 9 credit hours of required courses and 9 credit hours selected from a list of electives. To be granted this minor, the student must complete at least 9 credits in addition to the requirements for any other major, minor, or certificate that has been earned
The field of marketing encompasses a wide range of activities involved in promoting products and services.
- Core curriculum includes:
- business law
- Program emphasizes the competencies companies want:
- interpersonal leadership
- teamwork skills
This minor provides the student an opportunity to develop and document an understanding of consumer marketing issues. A total of 18 credit hours are required for this minor, including 9 credit hours of required courses and 9 credit hours selected from a list of electives.
To be granted this minor, the student must complete at least 9 credits in addition to the requirements for any other major, minor, or certificate that has been earned.
Required Courses - 9 credits
|Course Number||Course Name||Credits|
Electives Courses - 9 credits
|6600:375||Marketing & Sales Analytics||3|
|6600:432||Integrated Marketing Communication||3|
|6600:434||Digital IMC (Spring only)||3|
|6600:438||Media Strategy (Fall only)||3|
|Total Credits Required:||18|
The program is accredited at the highest possible level by AACSB International - the Association to Advance Collegiate Schools of Business. The College of Business Administration is considered to be one of the best business schools by Princeton Review and ranked in the top 100 of all undergraduate programs by BusinessWeek.
You'll work in teams on real-world business cases, applying your classroom knowledge to help solve problems facing local businesses.
Gain practical professional experience through UA's optional cooperative education (co-op) program. Through co-op, you'll alternate semesters of work and school while earning a competitive salary.
Consumer Marketing Student Organizations:
- Beta Gamma Sigma - an honorary fraternity
- Delta Sigma Pi - a professional fraternity
- Student Speaking Association (SSA)
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