Database Marketing Minor

Database Marketing Fundamentals

Database Marketing involves the transformation of raw data into useful information that can be used in the formulation of marketing strategies.  Data is gleaned from different databases and organized into patterns and trends that provide the foundation for developing and conducting a successful marketing program tailored to the needs of a targeted group of consumers.

Our Faculty

  • are innovative
  • use case studies, seminar presentations and skills performance to bring the business world to life

Akron Advantage

The program is accredited at the highest possible level by AACSB International - the Association to Advance Collegiate Schools of Business. The College of Business Administration is considered to be one of the best business schools by Princeton Review and ranked in the top 100 of all undergraduate programs by BusinessWeek.

Hands-On Research

You will work in teams on real-world business cases, applying your classroom knowledge to help solve problems facing local businesses.

Real-World Experience

You have an opportunity to gain practical professional experience through UA's cooperative education (co-op) and internship programs.


Sample Curriculum

A total of 18 credit hours are required for this minor. The student must complete five required courses and one elective course. To be granted this minor, marketing majors must complete at least nine credit hours of 6600 courses in addition to the requirements for any other major, minor, or certificate that has been earned.

Required: Complete all courses (15 credit hours)

Course Number Course Name Credits
6500:324 Database Management for Information Systems 3
6600:335 Marketing Research 3
6600:375 Marketing and Sales Analytics 3
6500:425 Decision Support with Data Warehousing and Data Mining 3
6600:436 eCommerce 3

Electives - Complete One Course (3 credits)

6600:460 Business to Business (B2B) Marketing 3
6600:432 Integrated Marketing Communications 3
6600:438 Media Strategy 3
  Total Credits Required: 18

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