General Business

General Business Fundamentals

The General Business program is designed for students who do not necessarily want to specialize in one or two specific areas of business.  It provides students with a broad foundation in business and the flexibility to choose courses that relate to their particular areas of interests within the field of business. Students complete the CBA core curriculum and 27 credits chosen from the following areas:

  • accounting
  • entrepreneurship
  • finance
  • information systems
  • international business
  • management
  • marketing
  • sales management

Professional Preparation

Due to the general nature of this degree program, it prepares you to hold a wide variety of positions within a business enterprise. If you intend to pursue a career in small business management, whether by creating or acquiring a small business, or taking over a family enterprise, the general business degree will provide you with the broad knowledge and skills needed to manage your business. The degree will also prepare you for further graduate study or certification in a specialized business field.

Our Faculty

  • have doctoral degrees from prestigious universities and bring a wealth of business experience to the classroom
  • are innovative
  • are committed to student success
  • bring the business world to life through case studies, seminar presentations and discussions

Akron Advantage

All College of Business Administration programs are accredited at the highest possible level by AACSB International (the Association to Advance Collegiate Schools of Business). In addition, the CBA is one of only 171 schools that have earned separate accounting accreditation. The college has been consistently rated as one of the best business schools in the nation by the Princeton Review and ranked in the top 100 of all undergraduate programs by BusinessWeek magazine.

Our close ties to regional businesses provide many benefits for our students. Business executives share their expertise as mentors and guest lecturers in classes, and provide valuable advice on program and course content, helping to keep our curricula fresh, relevant and rigorous. Students gain valuable hands-on experience through group projects that assign them to solve problems for local businesses and by participating in co-op and internship programs at regional companies.

We are able to provide our students with training in cutting-edge technology as a result of our academic alliances with technology vendors such as SAP, Microsoft, and Oracle.

Our active student organizations enable our students to enrich their college experience by providing opportunities for them to apply knowledge and skills gained in the classroom, and by opening doors to new friendships, networking, professional growth, and even jobs. Many of our student organizations have excelled in regional and national competitions, often against highly regarded colleges and universities across the country.

Real-World Experience

You will work in teams on real-world business cases, applying your classroom knowledge to help solve problems faced by local businesses. Additionally, you will have the opportunity to gain practical, professional experience through the University's cooperative education and internship programs.

Business Student Organizations

The College of Business Administration has a variety of general business organizations:

  • Beta Gamma Sigma - the international honorary for schools of business
  • Graduate Business Student Association
  • Student Toastmasters
  • Students in Free Enterprise

Curriculum Guide


Page maintained by the Department of University Communications and Marketing. Request a change to this page.

Career Opportunities

Available Scholarships

Incoming Freshmen
Any CBA Major

Career Center

The Career Center creates links among students, alumni and local professionals. You will have access to:

  • a comprehensive Career Resource Library
  • internships and co-ops
  • short career development programs in such areas as interviewing, resume writing, business etiquette, corresponding with potential employers and networking skills development
  • computer work stations for resume writing and employment research
  • UA Career Fairs

The University of Akron

Akron, OH 44325
Phone: 330-972-7111
Contact us
Send mail & deliveries to UA
Text-Only