Consumer Marketing Minor

Consumer Marketing Fundamentals

The field of marketing encompasses a wide range of activities involved in promoting products and services. 

  • Core curriculum includes:
    • economics
    • accounting
    • finance
    • business law
    • marketing
  • Program emphasizes the competencies companies want:
    • communication
    • ethics
    • interpersonal leadership
    • problem-solving
    • teamwork skills

Our Faculty

  • are innovative
  • use case studies, seminar presentations and skills performance to bring the business world to life

Akron Advantage

The program is accredited at the highest possible level by AACSB International - the Association to Advance Collegiate Schools of Business. The College of Business Administration is considered to be one of the best business schools by Princeton Review and ranked in the top 100 of all undergraduate programs by BusinessWeek.

Hands-On Research

You'll work in teams on real-world business cases, applying your classroom knowledge to help solve problems facing local businesses.

Real-World Experience

Gain practical professional experience through UA's optional cooperative education (co-op) program. Through co-op, you'll alternate semesters of work and school while earning a competitive salary.

Consumer Marketing Student Organizations:

  • Beta Gamma Sigma - an honorary fraternity
  • Delta Sigma Pi - a professional fraternity
  • Student Toastmasters

Curriculum Guide

This minor provides the student an opportunity to develop and document an understanding of consumer marketing issues.  A total of 18 credit hours are required for this minor, including 9 credit hours of required courses and 9 credit hours selected from a list of electives.

To be granted this minor, the student must complete at least 9 credits in addition to the requirements for any other major, minor, or certificate that has been earned.

 Required Courses - 9 credits

Course Number Course Name Credits
6600:205 Marketing Principles 3
6600:275 Professional Selling 3
6600:355 Buyer Behavior 3

Electives Courses - 9 credits

6600:335 Marketing Research 3
6600:375 Marketing & Sales Analytics 3
6600:432 Integrated Marketing Communication 3
6600:434 Digital IMC 3
6600:436 e-Commerce 3
6600:438 Media Strategy 3
6600:440 Brand Management 3
Total Credits Required: 18

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For More Information:

Department of Marketing

Contact: Dr.Susan Hanlon

Career Opportunities

Degrees and Preparation

A degree in marketing paves the way for a variety of careers in such areas as:

  • retail merchandising and management
  • product development and planning
  • physical distribution and channels
  • marketing communications and brand management
  • industrial purchasing
  • marketing research

Career Outlook

Opportunities are growing in the field of marketing. Individuals with a high level of creativity and strong communications skills, as well as those with news media and interactive marketing skills, will enjoy strong job prospects.

Career Center

The Career Center creates links among students, alumni and local professionals. You will have access to:

  • Career Resource Library
  • co-op/internships through Career Advantage Network
  • computer stations for resume writing and employment research
  • UA Career Fairs

The University of Akron

Akron, OH 44325
Phone: 330-972-7111
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