Direct Interactive Marketing Minor

Direct Interactive Marketing Fundamentals

Direct Interactive Marketing involves businesses dealing directly with their customers using one-to-one marketing strategy. This form of marketing encompasses such channels of distribution as E-Marketing, telemarketing, interactive television, direct selling and other forms of response marketing. As the fastest growing form of marketing, this direct and interactive approach to building customer relationships has become an absolute mainstay of all progressive business enterprises. Career opportunities are diverse and abundant.

Our Faculty

• are innovative
• use case studies, seminar presentations and skills performance to bring the business world to life

Akron Advantage

The program is accredited at the highest possible level by AACSB International - the Association to Advance Collegiate Schools of Business. The College of Business Administration is considered to be one of the best business schools by Princeton Review and ranked in the top 100 of all undergraduate programs by BusinessWeek.

Hands-On Research

You'll work in teams on real-world business cases, applying your classroom knowledge to help solve problems facing local businesses.

Real-World Experience

Gain practical professional experience through UA's optional cooperative education (co-op) program. Through co-op, you'll alternate semesters of work and school while earning a competitive salary.

Direct Interactive Marketing Student Organizations:

The University of Akron has a chapter of Pi Sigma Epsilon, the national, co-ed, professional fraternity for sales and marketing. The Akron chapter has a long history of excellence within national competitions.

Sample Curriculum

A total of 19 credit hours are required for this minor. The student must complete 4 required courses and 2 elective courses. To be granted this minor, marketing majors must complete at least 9 credit hours of 6600 courses in addition to the requirements for any other major, minor, or certificate that has been earned.

Required: Complete all courses (12 credit hours)

Electives: Choose Two Courses (6 credits)