E-Marketing and Advertising

E-Marketing and Advertising Fundamentals

Advertising is a persuasive way of communicating with the public that is designed to increase their interest in, and consumption of, a variety of products and services. When combined with e-Marketing, it becomes part of the exciting and ever-changing world of online communication.

In addition to the CBA core, the curriculum emphasizes:

• understanding of consumer behavior
• knowledge of marketing research and analytics
• creative execution and delivery of marketing messages to carefully selected target audiences.

Our business approach to the strategy of communication focuses on the development of strategic goals and the execution of communication tactics to achieve those goals. Creative execution and placement in broadcast, narrowcast or direct media are all designed to achieve strategic goals.

Professional Preparation

Learning experiences in this program are enhanced by the state-of-the-art classrooms and laboratories in the Taylor Institute for Direct Marketing and the Suarez Applied Marketing Research Laboratories.   Through a variety of hands-on experiences, students learn not only "what to do" but, also, "how to do it."

Our Faculty

• have access to the most state-of-the-art studio, research and database technology
• conduct state-of-the-art research
• are innovative
• use the latest course materials and course management techniques
• are involved in business and society
• use case studies, seminar presentations and skills performance to bring business world to life

Akron Advantage

All College of Business Administration programs are accredited at the highest possible level by AACSB International (the Association to Advance Collegiate Schools of Business). In addition, the CBA is one of only 171 schools that have earned separate accounting accreditation. The College has been consistently rated as one of the best business schools in the nation by the Princeton Review and ranked in the top 6 percent of all undergraduate programs by BusinessWeek magazine.

Our close ties to regional businesses provide many benefits for our students. Business executives share their expertise as mentors and guest lecturers in classes, and provide valuable advice on program and course content, helping to keep our curricula fresh, relevant and rigorous. Students gain valuable hands-on experience through group projects that assign them to solve problems for local businesses and by participating in co-op and internship programs at regional companies.

We are able to provide our students with training in cutting-edge technology as a result of our academic alliances with technology vendors such as SAP, Microsoft, and Oracle.

Our active student organizations enable our students to enrich their college experience by providing opportunities for them to apply knowledge and skills gained in the classroom, and by opening doors to new friendships, networking, professional growth, and even jobs.  Many of our student organizations have excelled in regional and national competitions, often against highly regarded colleges and universities across the country.

Hands-on Research

You'll work in teams on real-world business situations, applying your classroom knowledge to help solve problems facing local businesses.  You will have the opportunity to conduct focus group and survey research with consumers, develop and execute strategies for these groups and report your findings to the leaders of business and not-for-profit organizations.

Real-World Experience 

Gain practical professional experience through UA's optional cooperative education and internship programs. In an internship you will learn from the employer as well as share your up-to-date knowledge from the classroom and from working with your professors and peers.

Recent Placements Include:

• InfoCision Management Corporation
• Hitchcock Fleming Advertising
• Malone Advertising
• WRL Advertising
• Suarez Corporation

E-Marketing and Advertising Student Organizations:

Interact with other marketing and advertising students and professionals in the field through organizations such as: 

• Advertising Federation
• Pi Sigma Epsilon (ranked among the top U.S. chapters for the past 20 years)
• Delta Sigma Pi - a business fraternity
• Mu Kappa Tau
• International Business Association

Sample Curriculum

Majors must meet all requirements of: [1] the General Education Program, [2] the Pre-Business program, [3] the College of Business Administration Core Courses Program, and [4] the eMarketing and Advertising Course Requirements and Electives.

Required : Complete all 27 credits

Required Foundation Prerequisite Courses :

Required Core Competencies Courses:

Required Integrative Capstone Courses:

Electives - Complete 6 credits

*To complete this program as a second major, the student must take at least 12 credit hours of 6600 courses in addition to the requirements for any other major, minor, or certificate that has been earned.