Communication Fundamentals

Communication is the process of conveying information. In today's world, there are a variety of mediums to do just that, including radio, television, publications, the Internet and social media.

Six concentrations are available under our Bachelor of Arts in Communication degree:

  • Organizational Communication - training and development, human resources, personnel, customer service, sales and all levels of management
  • Interpersonal and Public Communication - counseling, social services, human relations, politics, law, business, industrial communication or teaching
  • Media Production - media production,  post production or broadcast/cable management
  • News (journalism) - print, broadcast and new media
  • Public Relations - corporations, small businesses, nonprofit organizations, media, government agencies, and in fields such as sports and entertainment, education, health-care and finance
  • Radio and Television - broadcast radio and television stations, advertising agencies, advertising rep firms

Our Faculty

  • are innovative and interactive
  • use multimedia technology to enhance classroom learning

Akron Advantage

Hands-on Experience

The School of Communication offers an array of hands-on learning experiences: 

  • media production labs
  • desktop publishing facilities
  • social media lab
  • television production studio
  • post-production suites and multimedia classrooms
  • WZIP-FM, student-run radio station serving Northeast Ohio
  • Z-TV student-run television station

Real-world Experience

Through the School of Communication's Internship Program, students can work during a semester or a summer in a variety of areas, including:

  • public relations
  • organizational communication
  • news
  • radio and television
  • new media
  • media production
  • media copywriting
  • event planning
  • sports marketing
  • promotional publications
  • training methods

Recent placements include: 

  • Walt Disney World
  • Akron Beacon Journal
  • Cleveland Plain Dealer
  • 97.5 WONE-FM Radio
  • 98.1 WKDD-FM Radio
  • Salvation Army
  • West Side Leader
  • Akron Zoo
  • YWCA
  • Akron, Boys and Girls Club of Akron

Communication Student Organizations

Interact with other communication students and professionals in the field through organizations such as: 

Curriculum Guide

Page maintained by the Department of University Communications and Marketing. Request a change to this page.

For More Information:

School of Communication

Contact: School of Communication

Career Opportunities

Degrees and Preparation

A degree in communication offers a wide range of career opportunities, such as:

  • television programming and operations
  • television or radio broadcasting
  • news reporting and editing
  • public or media relations
  • special events planning
  • corporate or industrial communications
  • human resources
  • training and development
  • business
  • law

Career Outlook

Opportunities continue to grow in the communication field, particularly in new media areas, such as online newspapers and magazines.

Career Center

The Career Center creates links among students, alumni and local professionals. You will have access to:

  • Career Resource Library
  • co-op/internships
  • computer stations for resume writing and employment research
  • UA Career Fairs

The University of Akron

Akron, OH 44325
Phone: 330-972-7111
Contact us
Send mail & deliveries to UA