Undergraduate Programs

Marketing and Sales Technology

Marketing and Sales Technology Fundamentals

Marketing and sales representatives promote their company’s products or services to other manufacturers or wholesalers, as well as retail establishments, government agencies and other institutions.

  • Core curriculum focuses on marketing, promotion, advertising, sales and business concepts, and principles
  • Tailor your program to one of the four options:
    • advertising
    • fashion
    • retailing
    • sales

Our Faculty

  • are innovative and interactive
  • use multimedia technology to enhance classroom learning

Akron Advantage

Real-world Experience

Gain practical professional experience through an internship or the University’s optional cooperative education program. Participation gives you firsthand experience in the marketing and sales technology field of your choice.

Marketing and Sales Student Organizations

Interact with other marketing and sales students and professionals in the field through organizations such as:

  • International Business Association
  • Delta Sigma Pi (a business fraternity)
  • Pi Sigma Epsilon (marketing fraternity) 

Sample Curriculum

Associate Degree in Marketing and Sales Technology — Sales Emphasis

Required Bridge Courses*    Second Year   
Fundamental Computer Concepts   Fall Semester
 
Introduction to Windows   1 Survey of Basic Economics or
Principles of Microeconomics  
Keyboarding for Non-Majors   Writing for Advertising  
Software Fundamentals   Retail Promotion & Advertising  
Total  Retailing Fundamentals  
    Principles of Sales  
First Year    Diversity in American Society  
Fall Semester    Total 18
Math for Modern Technology        
English Composition I    Spring Semester
 
Intro to Business in the Global Env.     Survey in Finance  
Essentials for Marketing Technology     Essentials of Business Law  
Introduction to Public Speaking     Sales Management Technology  
Total  17  Advertising Campaign  
    Services Marketing  
Spring Semester    Marketing Internship  
Business Software Applications   Total  18 
Principles of Advertising      
Basic Accounting I   * You can skip the bridge courses by passing a department placement test, or with the permission of the director.   
Business Communications or
Technical Report Writing  
   
Human Relations      
Total  16     
       
       

 

Career Opportunities

Degrees and Preparation

A degree in marketing and sales technology paves the way to entry-level positions, such as:

  • retail and wholesale market representatives
  • mass merchandisers
  • technical salespeople
  • fashion merchandisers 
From there, you'll have a wide range of career choices in:
  • sales
  • advertising
  • public relations
  • publicity
  • personnel
  • fashion retailing
  • merchandising
  • management

Career Outlook

Job opportunities are most plentiful with small wholesale and manufacturing firms.

Center for Career Management

Creates links among students, alumni and local professionals. You will have access to:
  • Career Resource Library
  • co-op/internships through Career Advantage Network
  • computer stations for resume writing and employment research
  • UA Career Fairs

The University of Akron

302 Buchtel Common. Akron, OH 44325
Phone: 330-972-7111
Contact us
Text-Only