Marketing and Sales Technology

Marketing and Sales Technology

Marketing and Sales Technology Fundamentals

Marketing and sales representatives promote their company’s products or services to other manufacturers or wholesalers, as well as retail establishments, government agencies and other institutions.

  • Core curriculum focuses on marketing, promotion, advertising, sales and business concepts, and principles
  • Tailor your program to one of the four options:
    • advertising
      • fashion
      • retailing
      • sales

    Our Faculty

    • are innovative and interactive
    • use multimedia technology to enhance classroom learning

    Akron Advantage

    Real-world Experience

    Gain practical professional experience through an internship or the University’s optional cooperative education program. Participation gives you firsthand experience in the marketing and sales technology field of your choice.

    Marketing and Sales Student Organizations

    Interact with other marketing and sales students and professionals in the field through organizations such as:

    • International Business Association
    • Delta Sigma Pi (a business fraternity)
    • Pi Sigma Epsilon (marketing fraternity) 

    Curriculum Guide


    Page maintained by the Department of University Communications and Marketing. Request a change to this page.

    For More Information:

    Department of Business Technology

    Contact: Vicki Rostedt

    Career Opportunities

    Degrees and Preparation

    A degree in marketing and sales technology paves the way to entry-level positions, such as:

    • retail and wholesale market representatives
    • mass merchandisers
    • technical salespeople
    • fashion merchandisers 

    From there, you'll have a wide range of career choices in:

    • sales
    • advertising
    • public relations
    • publicity
    • personnel
    • fashion retailing
    • merchandising
    • management

    Career Outlook

    Job opportunities are most plentiful with small wholesale and manufacturing firms.

    Career Center

    The Career Center creates links among students, alumni and local professionals. You will have access to:

    • Career Resource Library
    • co-op/internships through Career Advantage Network
    • computer stations for resume writing and employment research
    • UA Career Fairs

    The University of Akron

    Akron, OH 44325
    Phone: 330-972-7111
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