What's Happening at the CBA
The College of Business Administration’s Risk Management and Insurance degree program, which launches this fall, has been awarded an $11,000 grant by the Westfield Insurance Foundation. The grant will support a “Risky Business” event this fall for freshmen and sophomore students to learn more about the insurance industry as a potential career path, and a scholarship program for students pursuing a degree in Risk Management and Insurance here.
The College of Business Administration's Gary L. and Karen S. Taylor Institute for Direct Marketing and the Department of Marketing are partnering with AKHIA, a full-service communications agency in Hudson to provide real-world, hands-on experience to students studying the art and science of marketing research. The exclusive internship program kicks off during the summer semester and will continue year-round. The first intern from this agreement, Jordan Brooks (pictured), started this summer.
Hitting the ground running.
Heading into his final year at The University of Akron, Integrated Marketing and Communications major Joseph Mario Micale already has a full-time job waiting for him at a local company – his own. In April 2017, Mario officially launched Narrative Digital Media with the goal of authentically sharing companies’ stories.
“When I decided to come to the University of Akron, I was excited, nervous and hopeful, all at the same time. I got here and I almost immediately fell in love," explained Kelsey Vaughn.
In their article "Predictable Sport Sentiment and Local Trading" in the Summer 2017 volume of Financial Management, to be released on June 2, CBA faculty members Aigbe Akhigbe (left) and Melinda Newman (right), along with their University of Central Florida colleague Ann Marie Whyte, find increased trading in the stocks of firms headquartered in the local regions of the competing teams.