Faculty, students, and staff are invited to bring a lunch and listen to Terry Daugherty, Associate Professor of Marketing, present eWOM and the Importance of Capturing Consumer Attention within Social Media, on Wednesday, April 16.
The growing influence of social media on consumer judgments makes understanding the spread of electronic word-of-mouth (eWOM) critically important today. Through collaborative efforts, the Suarez Applied Marketing Research Laboratories at the University of Akron has initiated a research program, lead by Dr. Terry Daugherty, designed to develop and test a model of consumer attention and eWOM within social media. Results to date will be discussed.
On April 4, 2014, at a banquet and induction ceremony for the Kappa of Ohio Chapter of Beta Gamma Sigma, the CBA honored fifty-nine of the College’s best and brightest students and three outstanding faculty members (listed below). The 20 juniors, 23 seniors and 16 master’s students represent the top 10 percent of the junior and senior classes and the top 20 percent of the master’s class, based on academic ranking. Dr. Frederik Beuk, assistant professor of marketing, Dr. Debmalya Mukherjee, associate professor of management, and Dr. James Thomson, department chair and professor of finance were also inducted based on their outstanding academic accomplishments and their contributions to the College.
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Final examination period for Spring Semester 2014|