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Fisher Institute of Professional Selling

Established through a gift from Ronald and Diane Fisher in 1992, the Ronald R. and Diane C. Fisher Institute for Professional Selling has enabled The University of Akron to establish one of only 13 certified, professional sales programs in the world. It is currently number three in the United States and Canada.

The mission of the Fisher Institute of Professional Selling is: to enhance the image of the sales profession and to promote professional selling and sales management as rewarding lifelong careers; to provide world-class, high-quality excellence in sales education through sales major, minor and certificate programs; to forge strong partnerships with the business community by providing them with top talent and outstanding training and consulting to their sales executives and their business needs; and to conduct research that advances the field of sales.

The sales function generates the revenue that enables the rest of the corporation to operate. Jobs are abundant in the field of sales. Current placement is 100% (compared to 37% in other majors). Visit the website at www.uakron.edu/cba/fisher for more information.

Frederik Beuk, Ph.D. - Assistant Professor
(330) 972-7903, beuk@uakron.edu

Linda Orr, Ph.D. - Associate Professor of Marketing
(330) 972-5447, linda@uakron.edu

Christopher R. Plouffe, Ph.D. - Associate Professor and Director - Fisher Institute of Professional Selling
(330) 972 6191, plouffe@uakron.edu