Lauren Houser, MBA

Title: Assistant Professor of Practice
Dept/Program: Department of Marketing
Office: POL 568B
Phone: (330) 972-8839
Email: lhouser@uakron.edu

Education

  • M.B.A Business Administration (Marketing Concentration), The Fisher College of Business, The Ohio State University, 2014
  • B.S. Business Administration (Major: Marketing), The Williamson College of Business, Youngstown State University, 2011

Professional & Academic Experience

Academic Experience

  • Visiting College Lecturer, August 2015 - Present
    Department of Marketing, College of Business, The University of Akron
  • Adjunct Instructor, July 2015 - December 2015
    Department of Marketing & Entrepreneurship, College of Business, Kent State University
  • Graduate Teaching Associate, Ph.D. Candidate, August 2014 - December 2014
    Department of Marketing & Entrepreneurship, College of Business, Kent State University
  • Graduate Teaching Assistant, MBA Candidate, August 2012 - May 2014
    Department of Marketing & Logistics, The Fisher College of Business, The Ohio State University

Professional Experience

  • Freelance Marketing Consultant, LMH Marketing Consulting Services, January 2015 - Current
  • Marketing Projects Student Consulting, The Ohio State University, August 2012 - May 2014
  • Marketing & eBusiness Intern, Emerson Climate Technologies, May 2013 - August 2013
  • Admissions Advisor, DeVry University, January 2012 - July 2012
  • Senior Sales Director & National Sales Trainer, BeautiControl, April 2004 - September 2009
  • Senior Business Associate, First Place bank, September 2004 - June 2011

Teaching Interests

  • Marketing Principles
  • Advertising & Promotion
  • Marketing Management Tools
  • Principles of Marketing
  • Consumer Behavior
  • Services Marketing
  • Marketing Research
  • Sports Marketing
  • Retail Marketing
  • New Product Development Strategy
  • Public Relations
  • Integrated Marketing Communications
  • Professional Selling
  • Business Professionalism
  • Marketing Metrics
  • Digital Marketing and Metrics
  • Marketing Projects Course

Research & Publication Interests

  • Consumer Behavior
  • Services Marketing
  • Advertising
  • Professional Selling

Professional Affiliations

  • Beta Gamma Sigma
  • American Marketing Association
  • Fisher Graduate Women in Business
  • The Fisher Association of Marketing Professionals
  • Innovation Fisher
  • eMarketing Association Network
  • Marketing Executives Group
  • The Wellness Forum
  • 898 Marketing
  • The Fisher Collge of Business Alumni Association

Research

Awards

  • Marketing Advisory Board Member, DoSomething.org
  • Recipient of full-time Teaching Assistantship at The Ohio State University
  • Graduate from YSU with a GPA of 3.86 and MAJOR GPA of 4.00
  • Named to Dean's list multiple semesters
  • YSU Business in China Study Tour Scholarship Recipient, Summer 2011
  • Beta Gamma Sigma, Member
  • Phi Kappa Phi, Member
  • Recipient of Mustang, as part of company sales award program
  • Recipient of trips to Maui and the Bahamas, as part of company award program
  • named Top Performing Sales Director on the Top National Sales Team, BeautiControl