Title: Associate Professor of Marketing and International Business Department: Department of Marketing Office: POL 550D Phone: (330) 972-8079 Email: email@example.com
Doctoral Degree: Kent State University Kent, Ohio Doctor of Philosophy, Graduated, December 1995 Major: Marketing Minor: International Business
Masters Degree: Kent State University Kent, Ohio Business Administration August, 1991
Bachelor’s Degree: The Ohio State University Columbus, Ohio B.S. Industrial and Systems Engineering August, 1978
Professional & Academic Experience:
Associate Professor of Marketing and International Business Department of Marketing The University of Akron 2002 to present
Visiting Instructor Huron University London, England Summer 2007 Undergraduate courses taught: International Marketing and Marketing Practicum
Assistant Professor of Marketing and International Business 1996 to 2002 Undergraduate courses taught: Marketing Principles, Buyer Behavior, Marketing Research, Promotional Campaigns, Career Management, Workshop: Free Enterprise Graduate courses taught: Marketing Concepts, Business Research Methods, Innovative Marketing Strategy.
Visiting Instructor of Marketing Department of Marketing The University of Akron 1995 to 1996 Undergraduate courses taught: Marketing Principles, Buyer Behavior
Kent State University,Kent, Ohio Part-time Instructor of Marketing Undergraduate courses taught: International Marketing, Logistics
Walsh University, Canton, Ohio Part-time Instructor in Graduate Program 1993 Graduate courses taught: Marketing Management
Children’s Hospital Medical Center of Akron Akron, Ohio Assistant Director, Nursing Administration 1989 to 1993 Responsible for capital and operational budgets in all inpatient nursing units, emergency room, ambulatory clinics, surgery and renal dialysis unit. Coordinated planning, training and implementation of new information systems, renovation and construction work, including a new renal dialysis center, and outpatient clinics. Reported to the Vice President of Nursing.
Management Engineer 1980 to 1989 Was responsible for the establishment of a new in-house management engineering concept. Served as the project leader for studies and workflow redesign in the areas of systems analysis and computerization, staff productivity, space utilization and overall enhancement of customer service. Reported to the Chief Operating Officer.
Ohio State University Hospitals Columbus, Ohio Management Engineer 1979 - 1980 Application of systems analysis, mathematical modeling, and computer simulation to improve workflow, productivity, and overall hospital operations and customer satisfaction. Reported to Chief Operating Officer.
Service and Applied Field learning Experiences
Word-of-Mouth Marketing and International Marketing Strategy
Refereed Journal Articles:
Srivastava, Prashant and Deborah Owens (2010), “Personality Traits and Its Effect on Brand Commitment: An Empirical Investigation,” Marketing Management Journal, 20 (2), 15-27.
Owens, Deborah, Jessica Kocaj and Douglas Hausknecht (2007), "International Diffusion Research: A Propositional Inventory for Future Research", Marketing Management Journal, Volume 17 (Fall 2007) pages 120-133.
Keillor, Bruce D., William Hauser and Deborah L. Owens (2006), "Kotler’s ‘Mega Marketing’, Political Activities and Firm Performance in the Domestic Marketplace", Marketing Management Journal, Volume 16, Issue 1 (Spring 2006), pages 19-31.
Keillor, Bruce D., Timothy J. Wilkinson and Deborah L. Owens (2005), "Threats to International Operations: Dealing with Political Risk at the Firm Level," Journal of Business Research, 58 (5), 629-635.
Keillor, Bruce , Deborah L. Owens, and Timothy Wilkinson (2004), "Antecedents of Firm Level Political Behavior in the Global Marketplace: A Framework for Understanding Public Policy Implications," Review of Business Research,
Keillor, Bruce D., Tomas M. Hult, and Deborah L. Owens (2002), "An Empirical Investigation of Market Barriers and the Political Activities of Individual Firms," International Journal of Commerce and Management., 12 (2), 89-106.
Keillor, Bruce and Deborah L. Owens (2001), "Influencing Factors and Socially Desirable Responses Biases in an International Context," Journal of International Marketing and Exporting,
Owens, Deborah L., Michael Hardman, and Bruce D. Keillor (2001), "The Differential Impact of Price Related Consumer Promotions on Loyal versus Non-Loyal Users of the Brand: A Field Study Investigation," Journal of Promotion Management, 6 (2), 113-131.
Keillor, Bruce D., Deborah L. Owens and Charles E. Pettijohn (2001),"A Cross-Cultural/Cross-National Study of Influencing Factors and Socially Desirable Response Biases," International Journal of Market Research, 43 (1), 63-84.
Owens, Deborah L. and Jon M. Hawes, (2000), "Advanced Elastomer Systems," Case Research Journal, Volume 20, Issue 1, February 2000. 20 (1), Winter, 69-96.
Owens, Deborah L., Wilkinson, Timothy J. and Bruce D. Keillor (2000), "A Comparison of Product Attributes in a Cross-Cultural/Cross-National Setting," Marketing Management Journal, 10, (2),1-11. Formerly knows as the Journal of Marketing Management.
Hawes, Jon M., James T. Strong, and Deborah Owens, (1999), "Business Marketing Sales Interactions," Advances in Business Marketing and Purchasing, 9, pp. 167-180.
Owens, Deborah, Jon M. Hawes, and Michael F. d’Amico (1999), "Evaluating a Firm’s Customer Service Department," Journal of Professional Marketing and Management, 19 (2), 115-127.
Owens, Deborah L. and Douglas R. Hausknecht, (1999), "The Effect of Simplifying The Complaint Process: A Field Investigation," Journal of Consumer Satisfaction and Complaining Behavior, Volume 12.
Peer-Reviewed Conference Papers:
“Marketing Ohio’s Universities to Global Talent: Current Perceptions and Future Possibilities” (with Prashant Srivastava Ph.D., and Aniqa Feerasta, Undergraduate Honors Student) . Best Paper in Track: Not-for-Profit Marketing and Social Marketing Track. Association of Collegiate Marketing Educator’s 37th Annual Conference (affiliated to Federation of Business Disciplines) Dallas, Texas, March 2-6, 2010.
“Preference for Consistency and It’s Relationship with Brand Commitment: An Empirical Investigation” (with Prashant Srivastava Ph.D), Association of Collegiate Marketing Educators’ 37th Annual Conference, Houston Texas, March 5, 2008.
Cases, Games and Exercises:
Owens, Deborah (2008), "Country Pure Foods: Delivering Juice to a Thirsty World", in Basic Marketing, 16th ed., William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy, 2008 McGraw-Hill Irwin.
Owens, Deborah and Jon Hawes, (2007), Advanced Elastomer Systems: Market Strategy for a New, Technical Product," in Business Marketing Management, Ninth Edition, Michael D. Hutt and Thomas W. Speh, (Mason, OH: South-Western, a division of Thompson Learning, 2007), 600-624.
Owens, Deborah and Jon Hawes, (2004), "Advanced Elastomer Systems: Market Strategy for a New, Technical Product", in Business Marketing Management, Michael D. Hunt and Thomas W. Speh., Thompson, South-Western .
Owens, Deborah (2004), "Clean Shower: New Product Development and Launch Strategy", in Basic Marketing, 15th ed., William D. Perreault, Jr. and E. Jerome McCarthy, 2004, McGraw-Hill Irwin.
Prough, George, Deborah Owens, and John Montgomery (1999), "Goodyear’s Aquatred Tire: An Integrated Marketing Campaign History: A Case History." in Basic Marketing, 13th ed., William D. Perreault, Jr. and E. Jerome McCarthy, 1999, McGraw-Hill Irwin.
Book Supplemental Material:
Owens, Deborah and William J. Hauser, (2007), "Chapter 2: Customer Analysis: The Right Behaviors", in Direct Marketing in Action, Andrew R. Thomas, Dale M. Lewison, William J. Hauser, and Linda M. Foley editors, Praeger, Westport, CT.
Owens, Deborah and Cathy Martin (2007), "Chapter 6: Target Marketing", in Direct Marketing in Action, Andrew R. Thomas, Dale M. Lewison, William J. Hauser, and Linda M. Foley editors, Praeger, Westport, CT.
Owens, Deborah and Douglas Hausknecht, (2007) Integrated Marketing Communication Volume 4, Marketing in the 21st Century, Bruce Keillor, Editor, Praeger, Westport, CT.
Owens, Deborah (2005), Business Plan Project Workbook, Glencoe McGraw-Hill, New York, New York. .
Volunteer of the Year Award, 2009
Making a Difference Award, 2005
Faculty Award, National Residence Hall Honorary, L. Hansford Chapter, 2005
Lone Star Fraternity, Faculty of the Year, 2001-2002