William Hauser, Ph.D.

William Hauser, Ph.D.

Title: Interim Assistant Dean and Director of Graduate Business Programs, Associate Professor of Marketing
Department: Graduate Programs Office
Office: CBA 405
Phone: (330) 972-7043
Email: whauser@uakron.edu


Education:

  • 1979: PhD Sociology
    Joint Program: University of Akron/Kent State University
  • 1974: MA Sociology, University of Akron
  • 1970: BA Sociology, University of Akron

Biography

Professional & Academic Experience:

Academic Experience

  • 2003 - Present 
    Department of Marketing and International Business, The University of Akron, Akron, OH
    • 2009 - Present
      Associate Professor, Department of Marketing & International Business (tenure awarded)
    • 2003 - 2009
      Assistant Professor, Department of Marketing,
    • 2009 - Present
      Director, Suarez Applied Marketing Research and Laboratories
    • 2008 – 2009
      Associate Director, The Suarez Applied Marketing Research Laboratories
    • 2006 - 2009
      Associate Director, The Taylor Institute for Direct Marketing
    • 2004 - 2006
      Program Director, The Taylor Institute for Direct Marketing
  • 1985 - 2003
    Department of Sociology, The University of Akron, Akron, OH
    • 2001 - Present
      Adjunct Associate Professor (part-time)
    • 1989 - 2001
      Adjunct Assistant Professor (part-time)
    • 1985 - 1989
      Instructor/Lecturer (part-time)
  • 2009 - Visiting Professor, Department of Marketing, University of Galway, Galway, Ireland
  • 1980 - 1984
    Department of Sociology, Washington University, St. Louis, MO
    • 1982 - 1984
      Visiting Assistant Professor of Sociology (part-time)
    • 1980 - 1982
      Senior Research Associate/Post-Doctoral Fellow, The Social Science Institute
  • 1979 - 1980
    Department of Sociology and Anthropology, West Virginia University, Morgantown, WVA
    • 1979 - 1980 Visiting Assistant Professor of Sociology (full-time)

Professional Experience

  • 2003 - Present
    H.A.Praxis Solutions, Akron, OH
    Principal, Research and Consulting
  • 1999 - 2003
    KeyCorp, Cleveland, OH
    Senior Vice President and Director, Market Research & Planning
  • 1985 - 1998
    Rubbermaid Incorporated, Wooster, OH
    • 1997 - 1998 Director, Business Development and Research,
      Little Tikes Division, Hudson, OH.
    • 1995 - 1997 Manager, Business Development and Research,
      Home Products Division, Wooster, OH.
    • 1990 - 1995 Manager, Research Services,
      Home Products Division, Wooster, OH.
    • 1985 - 1990 Senior Research Analyst,
      Home Products Division, Wooster, OH.
  • 1982 - 1985
    The COBRO Corporation, St. Louis, MO.
    • 1984 - 1985 Senior Grants/Report Writer
    • 1982 - 1984 Senior Research Associate

Teaching Interests:

  • Undergraduate
    • E-Marketing Practices
    • E-Marketing Promotions
    • Marketing Analytics Laboratory
    • Marketing Creative Laboratory
    • Direct Interactive Marketing Practicum
    • Marketing Research
    • International Business
  • Sociology
    • Applied Sociology
    • Introduction to Sociology
    • Contemporary Social Problems
    • Environmental Sociology
    • Sociology of Rock and Roll
    • Death and Dying
    • Family Violence
  • Graduate
    • Marketing Concepts
    • Electronic Marketing Strategies and Practices
    • Marketing Concepts (IEMBA)
    • International Business Environments (IEMBA)

Research Interests:

  • Marketing
    • eMarketing
    • Social Media/Viral Communities
    • Consumer Attitudes and Behavior
    • Segmentation
    • Client Satisfaction
    • Direct Interactive Marketing (Analytics & Creative)
    • Market Research
  • Sociology
    • Applied Sociology
    • Death and Dying
    • Emergency Management
    • Sociology of Rock and Roll
    • eSociology


Research Accomplishments

Recent Publications:

Books:

  • Steele, Stephen F., AnneMarie Scarisbrick-Hauser and William J. Hauser (1999), "Solution-Centered Sociology: Addressing Problems Through Applied Sociology,California": Sage Publications.
  • Hauser, William J. (1982), "Differences in Relative Resources, Familial Power and Spouse Abuse." Palo Alto, CA: R&E Research Associates, Inc.

Articles in Refereed Journals and Books:

  • Keillor, Bruce D. William Hauser, and Courtney K. Dannemiller, "The ‘5th p’ in marketing: corporate political activity and firm performance (an exploratory study of U.S. firms in the global marketplace.” Innovative Marketing., Vol. 5, No. 3(Winter 2009), Pages 59-68.
  • Keillor, Bruce, William J. Hauser, and Adam Griffen, “The Relationship between Foreign Direct Investment, Political Risk, and National Culture: Perspectives from U.S. Firms.” Innovative Marketing, Vol. 5, No. 1 (Spring 2009), Pages 48-54
  • Orr, Linda & Hauser, William, “A Re-Inquiry of Hofstede’s Cultural Dimensions: A Call for 21st Century Cross-Cultural Research.” (Accepted for publication in the Marketing Management Journal, Fall, 2008).
  • Dilts, Jeffery, William J. Hauser, Dale M. Lewison and Michael LaHere, “E-Venture: Setting Up Shop Online –Creating a Student E-Business Pre-Incubator Experience.” Journal for Advancement of Marketing Education, Vol. 11, (Winter 2007), Pages 1-10.
  • Keillor, Bruce D., Dale Lewison, G. Thomas M. Hult and William Hauser, “The Service Encounter in A Multi-Nation/Multi-Culture Context.” Journal of Services Marketing, Vol. 21, No 6 (Fall 2007), Pages 451-461.
  • Hauser, William J, “Marketing Analytics: The Evolution of Marketing in the 21st Century.” Direct Marketing: An International Journal, Vol. 1, No 1 (Spring 2007), Pages 38-54.
  • Keillor, Bruce, Andrew Thomas, and William Hauser, “A Gender Comparison of National Identity: Implications for Sales Managers,” Marketing Management Journal, Vol. 16 No. 2 (Fall 2006), pages 38- 49.
  • Keillor Bruce D., William Hauser and Deborah Owens, "Kotler's 'Megamarketing': Political Activities and Firm Performance in the Domestic Marketplace," Marketing Management Journal, Vol. 16 No. 1 (Spring 2006), pages 19-31.
  • Dilts, Jeffrey, William J. Hauser and Douglas Hausknecht, "A Hybrid Multi-Channel Approach to Internet Marketing: Think Globally, Act Locally," International Journal of Internet Marketing and Advertising, Vol. 3 No 2. (2006), pages 107-119.
  • Hauser, William J. and Dale M. Lewison, "Creating the Comprehensive Direct Interactive Marketing Program, " Journal for Advancement of Marketing Education, Volume 6 (Summer 2005.), pages 1-9.
  • Hauser, William J., Kathryn Feltey, John Glass, AnneMarie Scarisbrick-Hauser, Kathy Stolley and Stephen F. Steele, "Through the Looking Glass: An Identity Crisis in Sociology?", Journal of Applied Sociology/Sociological Practice, Vol. 21 No.1/Vol. 6. No. 1, (Spring 2004), pages 1-7.
  • Hauser, William J., "Let Us Now Praise Famous Sociologists," Presidential Address, Society for Applied Sociology, Journal of Applied Sociology, Volume 17 (October 1999), pages 13-19.
  • Hauser, William J., “Le Morte De Sociologie?” Journal of Applied Sociology, Volume 13 (October, 1996), pages 10-19.
  • Hauser, William J. and AnneMarie Scarisbrick-Hauser, “From the Fonts of Knowledge: Understanding the Mature Consumer,” Generations: The Journal of the American Society on Aging (Spring, 1995), pages 26-29.
  • Scarisbrick-Hauser, AnneMarie and William J. Hauser, “Research On Recycling,” Journal of Applied Sociology, Volume 11 (October, 1994), pages 11-21.
  • Hauser, William J., “Sociological Practitioners: The Lost Tribe,” Journal of Applied Sociology, Volume 7 (October, 1990), pages 103-108.
  • Carr, Leslie G. and William J. Hauser, “Class, Religious Participation, and Psychiatric Symptomology,” International Journal of Social Psychiatry, Volume 27 (1981), pages 133-142.
  • Hauser, William J. and Lloyd B. Lueptow, "Participation in Athletics and Academic Achievement: A Replication and Extension,” Sociological Quarterly, Volume 19 (1978), pages 304-309.
  • Carr, Leslie G. and William J. Hauser, “Anomie and Religiosity: An Empirical Re-Examination,” Journal for the Scientific Study of Religion, Volume 5 (1976), pages 69-74.

Chapters in Edited Marketing/Business Volumes:

  • Ying, Wang, William J. Hauser and Timothy J Wilkinson, “International Multi-Channel Marketing Research”, Chapter 2 in Marketing in the 21st Century, Volume 2: Interactive and Multi-Channel Marketing, Bruce Keillor (editor), Praeger Perspectives 4 Volume set, 2007, Pages 26-47.
  • Hauser, William J., “Nostradamus Knows Direct Interactive Marketing”, Chapter 14 in Marketing in the 21st Century, Volume 2: Interactive and Multi-Channel Marketing, Bruce Keillor (editor), Praeger Perspectives 4 Volume set, 2007, Pages 231-254.
  • Owens, Deborah and William J. Hauser, “Customer Analysis: The Right Behaviors.” Direct Marketing In Action, Andrew R. Thomas et. al. (eds.), Praeger Publishers, 2007, Pages 13-25.
  • Hauser, William J., “Creative Marketing Communications: Creating and Delivering the Right Message.” Direct Marketing In Action, Andrew R. Thomas et. al. (eds.), Praeger Publishers, 2007, Pages 105-119.

Chapters in Edited Volumes in Other Disciplines:

  • Scarisbrick-Hauser, AnneMarie and William J. Hauser, “Convergence and Aviation Security,” Aviation Security Management (Volume 2), Andrew R. Thomas (ed.), Praeger Publishers, October 2008, pages 25-43.
  • Hauser, William J. and AnneMarie Scarisbrick-Hauser, “Death and Community Responses: Comfort, Community and Culture,” Handbook of Death and Dying, C. Bryant (ed.), Sage Publications (September, 2003), pages 721-729.

Edited Books/Volumes:

  • Hauser, William J. and Dale M. Lewison (volume editors), Volume 2: "Interactive and Multi-Channel Marketing in Marketing in the 21st Century," Praeger Perspectives 4 Volume set, 2007.
  • Thomas, Andrew R., Dale M. Lewison, William J. Hauser, and Linda M. Foley, "Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers." Praeger Publishers, 2007. (Second Place Finalist in the American Marketing Association Berry Book Award for the Best Book in Marketing, 2008)

Other Business/Marketing Publications:

  • Hauser, Bill and AnneMarie Scarisbrick-Hauser, “Is the Glass Half Empty or Half Full? A Whitepaper on Doing Business in the Northeast Ohio Region.” Commissioned by the Northeast Ohio Trade & Economic Consortium. November, 2009 (revised).
  • Hauser, Bill and AnneMarie Scarisbrick-Hauser, “Is the Glass Half Empty or Half Full? A Whitepaper on Doing Business in the Northeast Ohio Region.” Commissioned by the Northeast Ohio Trade & Economic Consortium. November, 2008.
  • Hauser, William J. Review of “Successful Direct Marketing Methods” by Bob Stone and Ron Jacobs (McGraw-Hill, 2007). Published in Direct Marketing: An International Journal, Volume 2, No 1 (2008), pages 58-59.

Presentations:

  • Hauser, Bill and Donna Skoda. “Assessing Your Neighborhood.” Workshop for the Summit County Neighborhood Leadership Institute, Akron, Ohio, March 4, 2010.
  • Hauser, Bill. “Brand Globalization: The Do’s & Don’ts of a Winning Global Brand.” Invited speaker at the LRMR (LeBron James) Marketing Summit, Akron, Ohio, June 27, 2007.
  • Scarisbrick-Hauser, AnneMarie and William J. Hauser, “Sailing the Seven Seas of Direct Marketing Requires More Than a Marketer’s Instincts.” Interaction 2007, Akron, Ohio, May 15, 2007.
  • Hauser, William. “Emerging Technologies” Panel member. Cleveland Web Association. Cleveland, Ohio, April 23, 2007.
  • Savery, John, Bill Hauser, Neil Sapienza, Christina Foisie, and Kathy Ross-Alailmolki, “Unique Learning Environments at the University of Akron” Panel discussion for the 6th Annual Celebration of Excellence in Learning and Teaching , Akron, Ohio, April 2-3, 2007.
  • Dilts, Jeff, William Hauser, Paramjit Kahai, and Prashant Srivastava “A Framework for Electronic Client Relationship Management,” Association of Collegiate Marketing Educators’ 34th Annual Conference, San Diego, CA, March 15, 2007.
  • Dilts, Jeffrey, William J. Hauser, Michael LeHere and Dale Lewison, "E-Venture: Setting Up Shop Online; Creating a Student Pre-Incubator Experience" United States Association for Small Business and Entrepreneurship, 2007 Conference, Orlando, Fl., January 10-14, 2007.
  • Dilts, Jeffrey And William J. Hauser, "Integration of Technology in A Direct Interactive Marketing Program." Hawaii International Conference on Business, Honolulu, May 27, 2006.
  • Hauser, William J., "I'm the Customer. Is Anybody Listening?" American Teleservices Conference, San Diego, CA, September 27, 2005.
  • Melevin, Paul, William J. Hauser & AnneMarie Scarisbrick-Hauser, "Career Opportunities for Sociologists in State Government." Annual Meeting of the American Sociological Association, Philadelphia, Pa., August 14, 2005.
  • Lewison, Dale M., AnneMarie Scarisbrick-Hauser, Lance Davis, and William J. Hauser, "Managing the Interface Between Marketing Analytics and Creative Marketing", Marketing Management Association Conference, Chicago, IL, March 18, 2005.
  • Hauser, William J., "Oh, Now I Get It. Using Applied Sociology in Marketing Classes", Annual Meeting of the Society for Applied Sociology, Bethesda, MD, November 6, 2004.
  • Hauser, William J., "Nostradamus Knows Sociology: Client Centered Futurism", Annual Meeting of the Society for Applied Sociology, Bethesda, MD, November 5, 2004.
  • Hauser, William J, Lance Davis, AnneMarie Scarisbrick-Hauser, and Dale M. Lewison, "The Road Best Traveled: The Marriage of Good Creative with Good Data in Direct Interactive Marketing", 2004 Conference on Emerging Issues in Business and Technology, Myrtle Beach, SC, October 29, 2004.
  • Hauser, William J. and Dale M. Lewison, "Creating the Comprehensive Direct Interactive Marketing Program", Direct Marketing Educator's Conference, DMA Annual Meeting, New Orleans, LA, October 17, 2004.
  • Hauser, William J., Invited discussant on paper titled "Measuring Perceived Interactivity for Web Sites: Scale Development and Validation", Direct Marketing Educator's Conference, DMA Annual Meeting, New Orleans, LA, October 17, 2004.
  • Hauser, Bill, "Through the Looking Glass: An Identity Crisis in Sociology?", Organizer & Chair, President's Plenary Panel, Annual Meeting of the Society for Applied Sociology, New Orleans, LA, October 16, 2003.
  • Hauser, William J. and AnneMarie-Scarisbrick-Hauser, "Returning to Normal: Community Responses to Traumatic Events," Annual Meeting of the Society for Applied Sociology, Sacramento, CA, October 19, 2002.
  • Hauser, William J., "The Varieties of Applied Sociology," Panel Discussion, Annual Meeting of the Society for Applied Sociology, Dallas, TX, October 29, 1999.
  • Hauser, William J., "Marketing Your Kids' Products to Grandparents," International Institute for Research Conference on Consumer Kids, New Orleans, LA, October 20, 1998.
  • Hauser, William J., "Ten Commandments for Research Clients," American Marketing Association Cleveland Chapter, Workshop on Observational Research, March 31, 1998.
  • Hauser, William J., "I See What You Mean: Using Observational Techniques to Study Consumer Behavior," Meeting of the American Marketing Association (Cleveland Chapter), February 11, 1998.

Works in Progress:

  • Hauser, William, “Integration of Technology in a Direct Interactive Marketing Program” (with Jeffrey Dilts). – revise and resubmit to Journal of Marketing Education.
  • Hauser, William J., “The Role of Word of Mouth in Political Advertising.” (with Deborah Owens and Linda Orr).

Other Publications:

  • Hauser, Bill, senior contributing author in Mental Floss Presents Forbidden Knowledge, Will Pearson, Mangesh Hattikudur and Elizabeth Hunt (eds), New York: Harper Collins, Inc., (November, 2005).
  • Hauser, Bill, "Blues Clues: A Beginner's Guide to the 9 Greatest Moments in Blues History."Mental_Floss Magazine, Volume 4, Issue 1 (January 2005), pages 50-55.
  • Hauser, Bill and Scott Speck, "Music" in Mental Floss Presents Condensed Knowledge, Will Pearson, Mangesh Hattikudur and Elizabeth Hunt (eds), New York: Harper Collins, Inc., (April, 2004), pages 173-194.
  • Hauser, Bill, "Playing Dead: The Morbid Origin of Kid Games". Mental Floss Magazine, Volume 3, Issue 1 (January 2004), pages 26-27.
  • Hauser, Bill, "10 Political Moments in Rock 'n' Roll". Mental Floss Magazine, Volume 2, Issue (April 2003), pages 42-45.
  • Scarisbrick-Hauser, AnneMarie and William J. Hauser, "Applied Sociology: A Collection of Course Syllabi," Compiled and edited for the American Sociological Association, Teaching Resources Center, 1997.

Awards:

  • 2009, Selected as member of the 2009-2010 Leadership Akron class Nominated by The University of Akron
  • 2008, Volunteer of the Year
    Victim Assistance Program Of Summit County/Furnace Street Mission, Akron, Ohio
  • 2008, Distinguished Marketing and Sales Award
    Sales and Marketing Executives, International, Akron, Ohio Chapter
  • 2003, Community Builder Award
    Summit County United Way
  • 2001, Part-Time Teaching Award
    University of Akron, Buchtel College of Arts & Sciences