Kathleen Kennedy, MBA

Title: Research Labs Director, Assistant Lecturer
Department: Suarez Applied Marketing Research Laboratories
Office: Polsky 563B
Phone: (330) 972-5758
Email: k.kennedy@uakron.edu

Education:

• MBA, General Management, (2004)
  The University of Miami
• B.A., Advertising Design, (1976)
  The University of Delaware

Biography

Professional & Academic Experience:

Academic Experience

• Executive Director - The Taylor Institute for Direct Marketing and Suarez Applied Marketing Research Laboratories, The University of Akron, (2011)
• Assistant Lecturer - The University of Akron, 2011
• Instructor, Adjunct Faculty - Itawamba Community College (2009-2010)

Professional Experience

• LMC, LLC, Senior Vice President Marketing, Tupelo, MS 2008-2010
• Hancock Fabrics, Senior Vice President Marketing and E-Commerce/CMO, Baldwin, MS 2006-2007
• Office Depot, Vice President Customer Insight & Development, Delrey Beach, FL 2001-2004
• OfficeMax, Vice President Marketing, Shaker Heights, OH 1999-2000
• Ogilvy & Mather, Los Angeles, CA 1997-1999:
  • QgilvyOne, Managing Partner/Group Account Director
  • Director of the Customer Loyalty Centre of Excellence
• Egghead Computer/Egghead Software, Spokane, WA
  • Vice President, E-Commerce and Direct 1996-1997
  • Director, Advertising and Marketing 1995-1996
• Federated Department Stores/Broadway Stores, Los Angeles, CA
  • Vice President, Target Marketing 1993-1995
  • Director, Credit Marketing 1991-1993
• Kennedy/Schwartz, Inc. Vice President, Marketing/Co-Founder, Phoenix, AZ 1984-1991
• Prior to 1984, held executive positions in creative and account management with general and direct marketing agencies.