Ph.D. in Business Administration (Marketing), University of Illinois at Chicago, 2011.
LL.M. (Masters) in Law, Erasmus University Rotterdam, 2001.
M.Sc. in Economics, Erasmus University Rotterdam, 2000.
Professional & Academic Experience
Instructor, University of Illinois at Chicago, 2007-2011.
Teaching Assistant, Michigan State University, 1999.
Teaching Assistant, Rotterdam School of Management, 1998.
Various management roles at Unilever Netherlands, Mora Belgium (part of Unilever), Unilever Corporate Headquarters in the Netherlands and Unilever Chile. At Unilever’s corporate center, I was a member of the Corporate Center Accounts Management Team (20 direct reports, €800 million in costs allocated). At Mora Belgium, I was a member of the factory’s Management Team (3 direct reports, €40 million in sales). (2001-2006)
American Marketing Association.
Product Development and Management Association.
Innovation Management / New Product Development.
Food Marketing / Fast Moving Consumer Goods Marketing.
B2B Marketing / Industrial Marketing.
Peer Reviewed Publications
Beuk, Frederik, Alan J. Malter, Jelena Spanjol, John Cocco (2014), "Financial Incentives and Salesperson Time Orientation in New Product Launch: A Longitudinal Study," Journal of Product and Innovation management, forthcoming
Plouffe, Christopher R., Yvette Holmes-Nelson and Frederik Beuk (2013), "Testing an Enhanced, Process-Based View of the Sales Process," Journal of Professional Selling and Sales management 33(2), 141-164
Luczak, Cheryl A., Waldemar Pfoertsch, Frederik Beuk, Jennifer D. Chandler (2007), “InBranding: Developing a conceptual model,” Academy of Marketing Studies Journal 11(2), 123-135.
Conference Presentations and Publications in Proceedings
Beuk, Frederik (2011), “The Effect of Concern for Reputation on Sales Effort during New Product Launch,” American Marketing Association Winter Educators’ Conference, February 2011 (forthcoming), St. Austin, TX.
Beuk, Frederik (2010), “The Effect of Concern for Reputation on Sales Effort during New Product Launch,” PDMA - Annual International Conference 2010 Research Forum, October 2010, Orlando, FL. The paper was awarded the PDMA best student paper award.
Basadur, Tim, Frederik Beuk and Javier Monllor (2010), “Regulatory fit: How individuals progress through the stages of the creative process,” Academy of Management, August 2010, Montreal, Canada. The paper was invited to be published in the conference’s best papers proceedings (top 10%).
Beuk, Frederik (2009), “The Effect of Salesperson Reputational Concern on The Sales Effort For New Product Launches,” PDMA - Annual International Conference 2009 Research Forum, October/November 2009, Anaheim, CA. Abstract published in the 33rd Annual International Conference Proceedings, 136-139.
Basadur, Tim and Frederik Beuk (2009), “Creativity as a Multi-Stage Process Motivated by Regulatory Mode Orientation,” Academy of Management, August 2009, Chicago, IL.
Beuk, Frederik (2009), “Is There More Between Compliance and Exit? Response Strategies to Changes in Environmental Rules and Regulations,” American Marketing Association Winter Educators’ Conference, February 2009, Tampa, FL.
Beuk, Frederik (2008), “The Impact of Rules and Regulations on Green Innovations,” Marketing and Public Policy Doctoral workshop, May 2008, Villanova, PA.
Beuk, Frederik and Jelena Spanjol (2007), “Organizational Culture, Organizational Orientation, and SBU Innovativeness,” PDMA - Innovation Connection 2007 Research Forum, September 2007 - Orlando, FL. Abstract published in the 31st Annual International Conference Proceedings, 133-135.
Spanjol, Jelena and Frederik Beuk (2007), “The Early Bird Gets the Worm: Assessing Performance in the Front End of Innovation (FEI),” PDMA - Innovation Connection 2007 Research Forum, September 2007 - Orlando, FL. Abstract published in the 31st Annual International Conference Proceedings, 303-306.
Luczak, Cheryl A., Waldemar Pfoertsch, Jennifer Chandler, Frederik Beuk and Jian Su (2007), “InBranding: Development of a Conceptual Model,” 2007 Allied Academies’ Spring International Conference, April 2007 - Jacksonville, FL. Distinguished Research Award Winner.
Beuk, Frederik and Haisu Zhang (2010), “Realizing Opportunities for Profitable Growth,” Marketing Science Institute Conference Summary, no. 10-302.
Beuk, Frederik (2009), “Innovation Center links Corporate America with the classroom,” PDMA Visions Magazine, 33(2), 16-17.
Beuk, Frederik (2008), “2007 PDMA Research Forum,” PDMA Visions Magazine, 32(1), 30.
Dutch Publications (Non Peer Reviewed)
Marcel van Aalst, Frederik Beuk and Laurens Sloot (2010), “Shelf Power: New Academic Insights on Supermarket Shelf Impact,” EFMI Business School, ISBN 978-90-77015-315.
Beuk, Frederik and Marcel van Aalst (2007), “Heavy stuff for the food sector – analyses, insights and implications of the obesity problem in the Netherlands,” EFMI Business School, ISBN 978-90-77015-261.
Beuk, Frederik, Marcel van Aalst and Laurens Sloot (2006), “Innovation Insights,” EFMI Business School, ISBN 978-90-77015-230.
Beuk, Frederik, Joost van der Laan, Marcel van Aalst and Laurens Sloot (2001), “Online Food Retailing, an update,” Erasmus Food Management Institute, ISBN 978-90-77015-049.
Van der Laan, Joost, Laurens Sloot, Frederik Beuk and Marcel van Aalst (2000), “Electronic Marketplaces in the FMCG-sector,” Erasmus Food Management Institute.
Sloot, Laurens, Frederik Beuk, Irene van Berlo and Marcel van Aalst (2000), “Out-of-stock, out-of-business,” Erasmus Food Management Institute.
Van Aalst, Marcel, Laurens Sloot, Irene van Berlo and Frederik Beuk (1999), “Electronic commerce benchmark study,” Erasmus Food Management Institute.
Papers in Progress
Beuk with Alan Malter, “The Changing Role of Marketing in the 21st Century.”.
Beuk, “Real Options and the Recovery of Failed Launches.”.
Beuk, “Regulatory Focus: From Personality Construct to Firm Characteristic.”.
Beuk with Jelena Spanjol, “Sources and Outcomes of Innovation Ideas.”.
Beuk, “Methodological Consequences of Using Online Panel Based Survey Data.”.
Winner of PDMA Research Forum best student paper award (2010)
ISBM Dissertation Competition Finalist (2010)
Best Paper Proceedings, Academy of Management Annual Meeting (2010)
ISBM Ph.D. B2B Research Camp at Harvard Business School (2010)
Liautaud Graduate Fellowship, University of Illinois at Chicago (2006-2010)
AMA-Sheth Doctoral Consortium fellow at Georgia State University (2009)
Dissertation Support Grant from NP Learning, $15,000 (2008)
·Beuk, Frederik and Haisu Zhang (2010), “Realizing Opportunities for Profitable Growth,” Marketing Science Institute Conference Summary, no. 10-302