Prashant Srivastava, Ph.D.

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Education:

• Ph.D., Marketing 2006
  Oklahoma State University, Stillwater, OK
• M.B.A., May 2000
  Oklahoma State University, Stillwater, OK
• B.S., Nautical Sciences, June 1992
  University of Bombay, Bombay, India

Biography

Professional & Academic Experience:

Academic Experience

• Assistant Professor, The University of Akron: August 2006-Current
• Graduate Teaching Associate (With Full Responsibility): Oklahoma State University: January 2002 to July 2006.
• Graduate Courses Taught:
  • Fall 2008, Fall 2009, Fall 2010: Business Research Methods (6600:640)
• Undergraduate Courses Taught:
  • Fall 2009, Spring 2010, Fall 2010: Product and Brand Management (6600:440/550)
  • Fall 2007, Spring 2008, Fall 2008, Spring 2009: Introduction to E-Business (6100:201)
  • Spring 2007: E-Marketing Practices (6600:425)
  • Fall 2006, Spring 2007, Fall 2007, Spring 2008, Spring 2009, Spring 2010: Marketing Research and Analytics (6600:335)
  • Fall 2004 to Summer 2006: Supply Chain Management (MKTG 4223)
  • Summer 2004: Marketing Research (MKTG 4333)
  • Summer 2002 to Spring 2004: Principles of Marketing (MKTG 3213)

Professional Activities

• Member of the Editorial Review Board for Journal of Business and Industrial Marketing, 2008 – Current.
• Member of the Editorial Review Board for Issues in Innovation, 2008 – Current.
• Ad hoc Reviewer, Journal of Business and Industrial Marketing, 2006 – 2008.
• Ad hoc Reviewer, Industrial Marketing Management, 2007 – Current.
• Ad hoc Reviewer, Journal of Product Innovation Management, 2006 – 2007.
• Track Chair (New Product Development and Business to Business Track), Association of Collegiate Marketing Educator’s 38th Annual Conference, Houston, TX, 2011
• Track Chair (New Product Development and Business to Business Track), Association of Collegiate Marketing Educator’s 37th Annual Conference, Dallas, TX, 2010
• Session Chair, Association of Collegiate Marketing Educator’s 37th Annual Conference, Dallas, TX, 2010, Chaired Two Session.
• Track Chair (New Product Development and Business to Business Track), Association of Collegiate Marketing Educator’s 36th Annual Conference, Oklahoma City, OK, 2009
• Session Chair, Association of Collegiate Marketing Educator’s 36th Annual Conference, Oklahoma City, OK, 2009, Chaired One Session.
• Session Chair, Association of Collegiate Marketing Educator’s 35th Annual Conference, Houston, TX, 2008, Chaired Two Sessions.
• Session Chair, Direct Marketing Educational Foundation 18th Annual Robert B Clarke Educators’ Conference, San Francisco, CA, October 15, 2006.
• Reviewer, Association of Collegiate Marketing Educator’s 37th Annual Conference, Dallas, TX, 2010 - Reviewed one paper for consumer behavior track.
• Reviewer, Association of Collegiate Marketing Educator’s 36th Annual Conference, Oklahoma City, OK, 2009 - Reviewed one paper for consumer behavior track.
• Reviewer, American Marketing Association’s Summer Educator’s Conference, San Diego, CA, 2008 - Reviewed three papers.
• Reviewer, Association of Collegiate Marketing Educator’s 35th Annual Conference, Houston, TX, 2008 - Reviewed one paper for consumer behavior track.
• Reviewer, Product Development & Management Association’s Research Forum, Orlando, Florida, 2007 - Reviewed two papers.
• Attended Sales and Marketing Executive International annual meeting at Akron, OH in September, 2006
• Judge and Moderator, 16th Annual Research Symposium, Oklahoma State University, Stillwater, Oklahoma, February 24, 2005.
• Reviewer, American Marketing Association, Summer Educators’ Conference, Chicago, IL, 2003.
• Member, Graduate and Professional Student Government Association (GPSGA), 2004-2005.
• Marine Business Consultant, Poten & Partners, New York, NY 2000-2001
• Chief Officer, Dynacom Tankers Management Ltd., Athens, Greece 1995-1998
• Second Officer, Shipping Corporation of India Ltd., Mumbai, India 1992-1995

Teaching Interests:

• Marketing Research
• New Product Development
• Database Marketing
• E-Marketing
• Marketing Strategy
• Marketing Management
• Principles of Marketing
• Supply Chain Management.

Research Interests:

• New Product Development
• Strategic Alliances
• Organizational Learning
• Market Orientation
• Business to Business E-commerce
• B2B Healthcare
• Database Marketing
• Data mining

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Research Accomplishments

Peer-reviewed Journal Publications

• Deborah Owens, Prashant Srivastava, and Aniqa Feerasta “Marketing Higher Education to Global Talent: Current Perceptions and Future Possibilities,” Journal of Marketing for Higher Education, Forthcoming.
• Lanese, Bethany S., Asoke Dey, Prashant Srivastava, and Robert Figler, (2011) “Introducing the Health Coach at a Primary Care Practice: A Pilot Study,” Hospital Topics, 89 (2), 37-42.
• Chennamaneni, Pavan R., Vishal Lala, Prashant Srivastava, and Goutam Chakraborty, (2011) “Teaching Consumer Analytics in Advertising and IMC Courses: Opportunities and Challenges,” Journal of Advertising Education, Forthcoming
• Srivastava, Prashant and Gary L. Frankwick. (2011) “Environment, Management Attitude and Organizational Learning,” Management Decision, Forthcoming, 49 (1).
• Srivastava, Prashant and Deborah Owens (2010), “Personality Traits and Its Effect on Brand Commitment: An Empirical Investigation,” Marketing Management Journal, 20 (2), 15-27.
• Chakraborty, Goutam, Prashant Srivastava, and Fred Marshall (2007), "Are Drivers of Customer Satisfaction Different for Buyers/Users from Different Functional Areas?" Journal of Business and Industrial Marketing, 22 (1), 20-28.
• Chakraborty, Goutam, Prashant Srivastava, and David Warren (2005), "Understanding Corporate B2B Web Sites' Effectiveness from North American and European Perspective", Industrial Marketing Management, 34 (5), 420-429.

Peer-reviewed Conference Papers

• “The Evolving Role of the Patient Access Service Employee in the Healthcare Revenue Cycle” (with Asoke Dey and Dolores Lee), Business and Health Administration (47^th MBAA International) Conference, Chicago, IL March 25, 2011.
• Panel Presenter: Teaching CRM Analytics to Marketing Students: Opportunities and Challenges (with Goutam Chakraborty, Vishal Lala and Pavan Chennamaneni), Direct Marketing Educational Foundation’s Research Summit, San Francisco, CA, October 10, 2010.
• “Marketing Ohio’s Universities to Global Talent; Current Perception and Future Possibilities,” (with Deborah Owens and Aniqa Feerasta), Association of Collegiate Marketing Educators’ 37th Annual Conference, Dallas, TX, March 5, 2010. – Best in Track Award
• “Hollywood Movie Success Factors” (with R. Ray Gehani), Association of Collegiate Marketing Educators’ 36th Annual Conference, Oklahoma City, OK, February 25, 2009. (was submitted as a research in progress).
• “Preference for Consistency and Its Relationship with Brand Commitment: An Empirical Investigation” (with Deborah L. Owens), Association of Collegiate Marketing Educators’ 35th Annual Conference, Houston, TX, March 5, 2008.
• "The Effect of Radical Innovation Mix on New Product Development Program Performance" (with Gary L. Frankwick), Product Development and Management Association’s Annual International Conference, Orlando, FL, September 30, 2007.
• "A Framework for Electronic Client Relationship Management," (with Jeff Dilts, William Hauser, and Paramjit Kahai), Association of Collegiate Marketing Educators' 34th Annual Conference, San Diego, CA, March 15, 2007.
• "The Moderating Effect of Environmental Turbulence on the Relationship Between Alliance Cooperative Competence and New Product Development Success," (with Gary L. Frankwick), Association of Collegiate Marketing Educators' 33rd Annual Conference, Oklahoma City, OK, March, 2006.
• "Top Management Attitude and Inter-organizational Learning: The Moderating Effect of Environmental Uncertainty," (with Gary L. Frankwick), Association of Collegiate Marketing Educators' 32nd Annual Conference, Dallas, TX (Received the Best Paper Award in the Marketing Strategy Track), March 4, 2005.
• "Research Streams of the Resource-Based View: Explored and Unexplored," (with Robert Duesing and Margaret A. White), Strategic Management Society's 24th Annual International Conference, San Juan, Puerto Rico, November 2, 2004.
• "Drivers of Corporate B2B Web Sites' Effectiveness: A Comparison Between North American and European Perspective," (with Goutam Chakraborty and David L. Warren), Direct Marketing Educational Foundation 15th Annual Robert B Clarke Educators' Conference, Orlando, FL, October 12, 2003.

Symposium Presentations

• "Cooperative Competency, Strategic Alliance, and New Product Development Success," 17th Annual Research Symposium, Oklahoma State University, Stillwater, Oklahoma, February 24, 2006.
• "The Moderating Effect of Environmental Uncertainty on New Product Development Alliance's Success," 16th Annual Research Symposium, Oklahoma State University, Stillwater, Oklahoma, February 25, 2005.
• "Resource Based View of the Firm: Roots and Branches," 13th Annual Robert Mittlestaedt Doctoral Symposium, University of Nebraska, Lincoln, Nebraska, April 2, 2004.

Professional Recognition and Awards:

• 2011, Marquis Who’s Who in America
• 2011, Who's Who in Business Education
• 2010, Best Paper Award (Not for Profit and Social Marketing Track) from Association of Collegiate Marketing Educators, Dallas, TX
• 2009, Institute of Teaching and Learning (ITL) Grant for $400, The University of Akron.
• 2009, Inductee, Beta Gama Sigma Business Honor Society.
• 2008, Summer Research Fellowship Grant, The University of Akron.
• 2008, Featured on the University of Akron’s research calendar for the academic year 2008-09.
• 2005, Best Paper Award (Marketing Strategy Track) from Association of Collegiate Marketing Educators, Dallas, TX
• 2005, Doctoral Consortium Fellow, Society for Marketing Advances
• 2005, Graduate Student Travel Award from Graduate College, Oklahoma State University