Second Officer, Shipping Corporation of India Ltd., Mumbai, India 1992-1995
New Product Development
Principles of Marketing
Supply Chain Management.
New Product Development
Business to Business E-commerce
Peer-reviewed Journal Publications
Deborah Owens, Prashant Srivastava, and Aniqa Feerasta “Marketing Higher Education to Global Talent: Current Perceptions and Future Possibilities,” Journal of Marketing for Higher Education, Forthcoming.
Lanese, Bethany S., Asoke Dey, Prashant Srivastava, and Robert Figler, (2011) “Introducing the Health Coach at a Primary Care Practice: A Pilot Study,” Hospital Topics, 89 (2), 37-42.
Chennamaneni, Pavan R., Vishal Lala, Prashant Srivastava, and Goutam Chakraborty, (2011) “Teaching Consumer Analytics in Advertising and IMC Courses: Opportunities and Challenges,” Journal of Advertising Education, Forthcoming
Srivastava, Prashant and Gary L. Frankwick. (2011) “Environment, Management Attitude and Organizational Learning,” Management Decision, Forthcoming, 49 (1).
Srivastava, Prashant and Deborah Owens (2010), “Personality Traits and Its Effect on Brand Commitment: An Empirical Investigation,” Marketing Management Journal, 20 (2), 15-27.
Chakraborty, Goutam, Prashant Srivastava, and Fred Marshall (2007), "Are Drivers of Customer Satisfaction Different for Buyers/Users from Different Functional Areas?" Journal of Business and Industrial Marketing, 22 (1), 20-28.
Chakraborty, Goutam, Prashant Srivastava, and David Warren (2005), "Understanding Corporate B2B Web Sites' Effectiveness from North American and European Perspective", Industrial Marketing Management, 34 (5), 420-429.
Peer-reviewed Conference Papers
“The Evolving Role of the Patient Access Service Employee in the Healthcare Revenue Cycle” (with Asoke Dey and Dolores Lee), Business and Health Administration (47th MBAA International)Conference, Chicago, IL March 25, 2011.
Panel Presenter: Teaching CRM Analytics to Marketing Students: Opportunities and Challenges (with Goutam Chakraborty, Vishal Lala and Pavan Chennamaneni), Direct Marketing Educational Foundation’s Research Summit, San Francisco, CA, October 10, 2010.
“Marketing Ohio’s Universities to Global Talent; Current Perception and Future Possibilities,” (with Deborah Owens and Aniqa Feerasta), Association of Collegiate Marketing Educators’ 37th Annual Conference, Dallas, TX, March 5, 2010. – Best in Track Award
“Hollywood Movie Success Factors” (with R. Ray Gehani), Association of Collegiate Marketing Educators’ 36th Annual Conference, Oklahoma City, OK, February 25, 2009. (was submitted as a research in progress).
“Preference for Consistency and Its Relationship with Brand Commitment: An Empirical Investigation” (with Deborah L. Owens), Association of Collegiate Marketing Educators’ 35th Annual Conference, Houston, TX, March 5, 2008.
"The Effect of Radical Innovation Mix on New Product Development Program Performance" (with Gary L. Frankwick), Product Development and Management Association’s Annual International Conference, Orlando, FL, September 30, 2007.
"A Framework for Electronic Client Relationship Management," (with Jeff Dilts, William Hauser, and Paramjit Kahai), Association of Collegiate Marketing Educators' 34th Annual Conference, San Diego, CA, March 15, 2007.
"The Moderating Effect of Environmental Turbulence on the Relationship Between Alliance Cooperative Competence and New Product Development Success," (with Gary L. Frankwick), Association of Collegiate Marketing Educators' 33rd Annual Conference, Oklahoma City, OK, March, 2006.
"Top Management Attitude and Inter-organizational Learning: The Moderating Effect of Environmental Uncertainty," (with Gary L. Frankwick), Association of Collegiate Marketing Educators' 32nd Annual Conference, Dallas, TX (Received the Best Paper Award in the Marketing Strategy Track), March 4, 2005.
"Research Streams of the Resource-Based View: Explored and Unexplored," (with Robert Duesing and Margaret A. White), Strategic Management Society's 24th Annual International Conference, San Juan, Puerto Rico, November 2, 2004.
"Drivers of Corporate B2B Web Sites' Effectiveness: A Comparison Between North American and European Perspective," (with Goutam Chakraborty and David L. Warren), Direct Marketing Educational Foundation 15th Annual Robert B Clarke Educators' Conference, Orlando, FL, October 12, 2003.
"Cooperative Competency, Strategic Alliance, and New Product Development Success," 17th Annual Research Symposium, Oklahoma State University, Stillwater, Oklahoma, February 24, 2006.
"The Moderating Effect of Environmental Uncertainty on New Product Development Alliance's Success," 16th Annual Research Symposium, Oklahoma State University, Stillwater, Oklahoma, February 25, 2005.
"Resource Based View of the Firm: Roots and Branches," 13th Annual Robert Mittlestaedt Doctoral Symposium, University of Nebraska, Lincoln, Nebraska, April 2, 2004.
Professional Recognition and Awards:
2011, Marquis Who’s Who in America
2011, Who's Who in Business Education
2010, Best Paper Award (Not for Profit and Social Marketing Track) from Association of Collegiate Marketing Educators, Dallas, TX
2009, Institute of Teaching and Learning (ITL) Grant for $400, The University of Akron.
2009, Inductee, Beta Gama Sigma Business Honor Society.
2008, Summer Research Fellowship Grant, The University of Akron.
2008, Featured on the University of Akron’s research calendar for the academic year 2008-09.
2005, Best Paper Award (Marketing Strategy Track) from Association of Collegiate Marketing Educators, Dallas, TX
2005, Doctoral Consortium Fellow, Society for Marketing Advances
2005, Graduate Student Travel Award from Graduate College, Oklahoma State University