


A new model for business (e-Business) is taking shape that is built on the world's largest communications network, the Internet. The Internet has opened up new possibilities for organizing and running a business and is changing the way businesses transact goods and services. The Internet creates a global platform for buying and selling goods and is used for redesigning business processes within organizations. As businesses invest in the commercialization of the Internet/WWW, there is an enormous need from a variety of fronts to understand the implications for strategic initiatives, marketing and advertising, financial markets, information systems strategy, human resource management, supply chain management and legal issues. A certificate program in e-Business is designed for students to learn how organizations can use Internet technology to create new business opportunities and how they can transform an existing business into an e-Business.
Required: Complete 12 credits
| Course Number | Course Name | Credits |
| 6500:608 | Entrepreneurship | 3 |
| 6500:644 | Knowledge Management & Business Intelligence | 3 |
| 6600:600 | Marketing Concepts* substitute 6600:620 | 3 |
| 6600:635 | E-Commerce and Interactive Marketing | 3 |
Electives: Complete one course - 3 credits
| Course Number | Course Name | Credits |
| 6500:665 | Management of Technology | 3 |
| 6500:663 | Data Analysis for Managers* | 3 |
| 6600:645 | Innovative Marketing Strategies | 3 |
| 6600:630 | Marketing of Services | 3 |
| Total Credits: | 15 |
* This course is no longer offered.
Program Home:
Department of Management
Program Contact:
Phone: 330-972-7037
Fax: 330-972-6588
Email: mgmt.cba@uakron.edu