Graduate Certificate

Electronic Business Certificate

A new model for business (e-Business) is taking shape that is built on the world's largest communications network, the Internet. The Internet has opened up new possibilities for organizing and running a business and is changing the way businesses transact goods and services. The Internet creates a global platform for buying and selling goods and is used for redesigning business processes within organizations. As businesses invest in the commercialization of the Internet/WWW, there is an enormous need from a variety of fronts to understand the implications for strategic initiatives, marketing and advertising, financial markets, information systems strategy, human resource management, supply chain management and legal issues. A certificate program in e-Business is designed for students to learn how organizations can use Internet technology to create new business opportunities and how they can transform an existing business into an e-Business.

Admission Requirements

  • Students wanting to apply to a CBA graduate certificate program must already be accepted into a graduate or professional program, or already be in possession of a graduate or professional degree.

Curriculum

Required: Complete 12 credits

Course Number Course Name Credits
6500:608 Entrepreneurship 3
6500:644 Knowledge Management & Business Intelligence 3
6600:600 Marketing Concepts* substitute 6600:620 3
6600:635 E-Commerce and Interactive Marketing 3

Electives: Complete one course - 3 credits

Course Number Course Name Credits
6500:665 Management of Technology 3
6500:663 Data Analysis for Managers* 3
6600:645 Innovative Marketing Strategies 3
6600:630 Marketing of Services 3
Total Credits: 15

* This course is no longer offered.

The University of Akron

Akron, OH 44325
Phone: 330-972-7111
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