Certificate in Retail Marketing
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Certificate in Retail Marketing
This certificate program provides students with the opportunity to learn the basic concepts, processes and practices of retail marketing, to develop the foundation skills needed to operate a retail business, and to understand the workplace competencies needed to be successful in the retailing industry. This certificate is especially appropriate for students pursuing a non-business degree with an interest in working within the retailing industry.
Required: 9 credits
| Course Number | Course Name | Credits |
| 2520:202 | Retailing Fundamentals | 3 |
| 2520:206 | Retail Promotion & Advertising | 3 |
| 6600:300 | Marketing Principles | 3 |
| Total | 9 |
Electives: complete 2 courses for 6 credits
| 6600:355 | Buyer Behavior | 3 |
| 6600:335 | Marketing Research | 3 |
| 6600:432 | Integrated Marketing Communications | 3 |
| 6600:438 | Media Strategy | 3 |
| 6600:440 | Brand Management | 3 |
| 6600:445 | Creative Marketing Laboratory | 3 |
| Total | 6 | |
| Total Credits Required: | 15 |
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Akron, OH 44325
(330) 972-7041
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