This certificate program provides students with the opportunity to learn the basic concepts, processes and practices of retail marketing, to develop the foundation skills needed to operate a retail business, and to understand the workplace competencies needed to be successful in the retailing industry. This certificate is especially appropriate for students pursuing a non-business degree with an interest in working within the retailing industry.
Required: 9 credits
|Course Number||Course Name||Credits|
|2520:206||Retail Promotion & Advertising||3|
Electives: complete 2 courses for 6 credits
|6600:432||Integrated Marketing Communications||3|
|6600:445||Creative Marketing Laboratory||3|
|Total Credits Required:||15|