Strategic Marketing (MBA)

Effective Spring 2012

The marketing program at Akron is linked to a wealth of resources in the marketing field. The Taylor Institute for Direct Marketing, Suarez Applied Marketing Research Laboratory, and Fisher Institute for Professional Selling provide opportunities for experiential learning that add real value to your classroom experience.

Marketing is used by every organization. Every business needs marketing to identify what the right product is for what group of people, how best to deliver that product and what price to charge. Even nonprofit organizations need marketing.

Strategic Marketing  is the process of maximizing customer commitment to products, services, people and causes.  Marketing is staying one step ahead through innovation.  Building a brand and the level of brand equity a product has is important.  The goal is to give your products very strong brand equity. Strategic marketing considers all aspects of marketing  such as product, pricing, promotion and distribution.

Strategic marketing students pursue careers in a variety of areas including  brand/product manager, sales manager, customer service manager, advertising manager, e-commerce manager, and marketing research.

Required courses:       

• 6600:625  Brand Management
• 6600:640  Business Research Methods

Select three credits from the following:

• 6600:681  Sales Management
• 6600:635  Ecommerce and Interactive Marketing

View the full Program Requirements.