The marketing program at Akron is linked to a wealth of resources in the marketing field. The Taylor Institute for Direct Marketing, Suarez Applied Marketing Research Laboratory, and Fisher Institute for Professional Selling provide opportunities for experiential learning that add real value to your classroom experience.
Marketing is used by every organization. Every business needs marketing to identify what the right product is for what group of people. To determine how best to deliver that product and what price to charge. Even nonprofit organizations need marketing.
|MBA Gateway Courses (0-12 credits)|
|6400:655||Government and Business||3|
|3250:600||Foundations of Economic Analysis||3|
|(*Required for students with no work experience; taken for credit but not applied toward graduation requirements.)|
Gateway courses may be waived based on recent comparable coursework or waiver exams.
|Students must show proficiency in the following areas critical to success in the MBA:|
|MBA Professional Courses* (6 credits)|
|6700:696||Leading and influencing (required in year 1, first semester)||1|
|6700:696||Professional Integrity and Social Responsibility||1|
|6500:601||Business Analytics and Information Strategy||3|
|MBA Core Courses* (18 credits)|
|6200:610||Process Analysis and Cost Management||3|
|6400:674||Strategic Financial Decision Making||3|
|6500:670||Management of Supply Chain and Operations||3|
|6500:652||Managing People in Organizations||3|
|6800:605||International Business Environments||3|
*All core and Professional courses require Excel, writing and statistics proficiency prior to enrollment.
MBA Action Learning Course (0-3 credits)
The Action learning course CAN be satisfied within the concentration.
|Strategic Marketing concentration (9 credits)|
|6600:640||Business Research Methods||3|
|Choose 3 credits from the following:|
|6600:635||Ecommerce and Interactive Marketing||3|
|(Restricted to students graduating within two semesters.)|
It is recommended that international students apply one month prior to these dates to allow time for admission and I-20 visa processing. I-20 forms are processed by the Office of International Programs.
MBA Master of Business Admin,
You need to have a completed application to be considered for admission. That means that you have to have a GMAT score (at least 500), a TOEFL score if you are an international student, hold an undergraduate degree, have your statement of purpose, letters of recommendation, resume, transcripts (at least a 2.75 GPA) and all the other material in to us so that our graduate admissions committee can evaluate your application.
For nine consecutive years, the Princeton Review has rated the College of Business Administration at The University of Akron as one of the best business schools in the nation. Regardless of the field you choose, at Akron you have the opportunity to learn from business faculty involved in business and dedicated to sharing their knowledge with you.
Current students and alumni point to our dedication to meeting the needs of our students by providing an excellent education and solid support service to help students succeed. All of our graduate business programs are flexible, allowing you to study on a full or part time basis. Course loads can vary so that a student can tailor their studies to accommodate work or family driven activities, such as Tax season for accountants or summer vacations for families.
Your degree, your way. That is clearly an advantage of Akron.