Program Details

Strategic Marketing (MBA)


Program overview

The marketing program at Akron is linked to a wealth of resources in the marketing field. The Taylor Institute for Direct Marketing, Suarez Applied Marketing Research Laboratory, and Fisher Institute for Professional Selling provide opportunities for experiential learning that add real value to your classroom experience.

Marketing is used by every organization. Every business needs marketing to identify what the right product is for what group of people. To determine how best to deliver that product and what price to charge. Even nonprofit organizations need marketing.


Additional Information

MBA Gateway Courses (0-12 credits)
6200:601 Financial Accounting 3
6400:602 Managerial Finance 3
6400:655 Government and Business 3
3250:600 Foundations of Economic Analysis 3
6700:695 Gateway Internship* 3
(*Required for students with no work experience; taken for credit but not applied toward graduation requirements.)

Gateway courses may be waived based on recent comparable coursework or waiver exams.

MBA Proficiencies
Students must show proficiency in the following areas critical to success in the MBA:
  • Microsoft Excel/Spreadsheets
  • Writing
  • Quantitative Skills/Statistics
MBA Professional Courses* (6 credits)
6700:696 Leading and influencing (required in year 1, first semester) 1
6700:696 Professional Integrity and Social Responsibility 1
6700:696 Negotiation 1
6500:601 Business Analytics and Information Strategy 3
MBA Core Courses* (18 credits)
6200:610 Process Analysis and Cost Management 3
6400:674 Strategic Financial Decision Making 3
6500:670 Management of Supply Chain and Operations 3
6500:652 Managing People in Organizations 3
6600:620 Strategic Marketing 3
6800:605 International Business Environments 3

*All core and Professional courses require Excel, writing and statistics proficiency prior to enrollment.

Strategic Marketing concentration (9 credits)
Required:
6600:625 Brand Management 3
6600:640 Business Research Methods 3
Choose 3 credits from the following:
6600:681 Sales Management 3
6600:635 Ecommerce and Interactive Marketing 3
Integrative
6500:695 Organizational Strategy 3
(Restricted to students graduating within two semesters.)

Application Deadline

  • July 15 for Fall enrollment
  • November 15 for Spring enrollment
  • April 15 for Summer enrollment

It is recommended that international students apply one month prior to these dates to allow time for admission and I-20 visa processing.  I-20 forms are processed by the Office of International Programs.

For More Information:

Program Home:
Strategic Marketing (MBA)
Department of Marketing

Degrees Offered:
MBA Master of Business Admin,

Program Contact:
gradcba@uakron.edu


Admission Requirements

You need to have a completed application to be considered for admission. That means that you have to have a GMAT score (at least 500), a TOEFL score if you are an international student, hold an undergraduate degree, have your statement of purpose, letters of recommendation, resume, transcripts (at least a 2.75 GPA) and all the other material in to us so that our graduate admissions committee can evaluate your application.


Akron Advantage

For nine consecutive years, the Princeton Review has rated the College of Business Administration at The University of Akron as one of the best business schools in the nation. Regardless of the field you choose, at Akron you have the opportunity to learn from business faculty involved in business and dedicated to sharing their knowledge with you.

Current students and alumni point to our dedication to meeting the needs of our students by providing an excellent education and solid support service to help students succeed.  All of our graduate business programs are flexible, allowing you to study on a full or part time basis. Course loads can vary so that a student can tailor their studies to accommodate work or family driven activities, such as Tax season for accountants or summer vacations for families.

Your degree, your way. That is clearly an advantage of Akron.

The University of Akron

Akron, OH 44325
Phone: 330-972-7111
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