The field of marketing encompasses a wide range of activities involved in promoting products and services.
The program is accredited at the highest possible level by AACSB International - the Association to Advance Collegiate Schools of Business. The College of Business Administration is considered to be one of the best business schools by Princeton Review and ranked in the top 100 of all undergraduate programs by BusinessWeek.
You'll work in teams on real-world business cases, applying your classroom knowledge to help solve problems facing local businesses.
Gain practical professional experience through UA's optional cooperative education (co-op) program. Through co-op, you'll alternate semesters of work and school while earning a competitive salary.
This minor provides the student an opportunity to develop and document an understanding of consumer marketing issues. A total of 18 credit hours are required for this minor, including 12 credit hours of required courses and 6 credit hours selected from a list of electives.
To be granted this minor, the student must complete at least 9 credits in addition to the requirements for any other major, minor, or certificate that has been earned.
Required Courses - 12 credits
|Course Number||Course Name||Credits|
Electives Courses - 6 credits
|6600:375||Marketing & Sales Analytics||3|
|6600:499||Marketing Capstone Project||3|
|6600:460||Business to Business (B2B) Marketing||3|
|6600:432||Integrated Marketing Communications||3|
|Total Credits Required:||18|
A degree in marketing paves the way for a variety of careers in such areas as:
Opportunities are growing in the field of marketing. Individuals with a high level of creativity and strong communications skills, as well as those with news media and interactive marketing skills, will enjoy strong job prospects.
The Career Center creates links among students, alumni and local professionals. You will have access to: