Fisher Institute for Professional Selling

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Established through a gift from Ronald and Diane Fisher in 1992, the Ronald R. and Diane C. Fisher Institute for Professional Selling has enabled the University of Akron to establish one of only 13 certified, professional sales programs in the world. Through seminars, outreach programs, applied research, and a variety of other activities, the Fisher institute is shaping the next generation of sales professionals as well as promoting professional sales as a lifetime career choice.

We currently work with many good companies who get benefits from being Executive Advisory Board Members for the Institute. Namely, they provide mentorship to our current students, help reshape the sales curriculum so that it is current, and actively hire our outstanding graduates.

We also can fulfill sales training and consulting needs needed to develop sustainable improvements in sales performance that will directly impact your company’s top and bottom line. Our programs are based on the latest in sales performance research and learning methodology and offer hands-on real-world applications that deliver lasting results. Our one-of-a-kind Professional Sales Laboratory allows both our students and your sales team to learn by doing and to receive the immediate feedback from peers and trained sales assessors that is so critical to effective learning.

Fisher Accomplishments

The Fisher Institute for Professional Selling has had many accomplishments over the last few years including:

  • We are one of only 13 accredited Sales programs in the nation: accredited by the University Sales Center Alliance and the Society for Sales and Marketing Training
  • The college has been ranked by both BusinessWeek Magazine as one of the best undergraduate business schools in the nation, the only business program at a public university in Northeast Ohio to be included in the top 100, and U.S. News & World Report.
  • For eight consecutive years, the Princeton Review has rated our graduate programs among the best.
  • All programs offered through the College of Business Administration are accredited by AACSB International - the Association to Advance Collegiate Schools of Business. This prestigious body grants full accreditation only to the programs that meet their stringent requirements. Only 560 colleges in the world have achieved AACSB International accreditation (less than 5% of universities).
  • One of our board members was awarded the best internship program in the nation by Business Week based upon his recruitment efforts through the Fisher Institute.
  • A complete upgrade of the sales labs with the latest technology  (2008)
  • A complete renovation of the classrooms and labs (2009)
  • Instituted a new undergraduate health care selling degree

Fisher Institute for Professional Selling Faculty

In addition to many part time faculty, most of whom are full-time sales professionals in diverse industries, the Fisher Institute has three full-time faculty just devoted to sales and sales management.

Fisher Ranked #3

Fisher Institute News

For a complete listing of news items, visit our News Archive.


For more information:

Phone: 330-972-5447
Email: sales.cba@uakron.edu

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Testimonials

"The Fisher Institute helped in preparing me for the reality of my sales career. Classes like Negotiations and Professional Selling not only educated me for my future in sales, they also made me aware of the world around me and how to better react to it to get the best results."

Jill Gorian
Account Representative
Roadway

The University of Akron

Akron, OH 44325
Phone: 330-972-7111
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