Preparing 21st Century Marketing Leaders

Teaching That is Practical, Applied, and Rigorous

• Extensive expertise and experience in the key areas of advertising, e-marketing, marketing research, and sales.
• A hands-on, applied philosophy of education highlighted by real clients, real-word case studies, and comprehensive projects reflecting the complexity and challenge that is today's marketing environment. Recent real-world clients include:  the Akron Zoo, Downtown Akron Partnership, E.J. Thomas Hall, and National Inventors Hall of Fame.
• A faculty that thrives on helping students to understand and utilize both conceptual principles and fundamental skills to solve marketing problems and be excellent practitioners.

Institutes and Facilities That are Cutting Edge and Never Dull

Hubs of activity on a daily basis, and endowed by successful alumni, our department's three core institutes provide leading edge training, facilities, and research to both students and practitioners.

• The Ronald R. and Diane C. Fisher Institute for Professional Selling is one of the nation's leaders in sales-focused education. It provides ultra-realistic personal selling simulations in a state-of-the-art environment, prepares students to participate and succeed in the National Collegiate Sales Competition, and produces academic research that expands knowledge of the sales profession.
• Gary L. and Karen S. Taylor Institute for Direct Marketing, students and practitioners have access to high-tech classroom and meeting facilities, focus group rooms, an infomercial studio, Creative Marketing laboratory, Web usability center, and a constant influx of industry speakers and events.
• Our latest addition, The Benjamin and Nancy Suarez Applied Marketing Research Laboratories, features bleeding-edge neuromarketing equipment designed to forward the field in understanding consumer behavior at the physiological level, and industry databases providing up-to-date competitive marketing intelligence.

Relationships with Practitioners that are Invaluable

• Beginning with our 10-member strong Professional Advisory Board, comprised of local and national leaders of the business community, we believe in and live the idea that marketing education cannot be divorced from practice. Our faculty utilize their relationships with the industry to keep current with changing practices and reflect them back into the classroom, by bringing in successful and inspiring guest lecturers, and providing access to internship and job opportunities for our students.