Preparing 21st Century Marketing Leaders

Marketing at The University of Akron.

Programs: Hands-on, applied education with real clients, real-world case studies, and comprehensive projects that reflect the complexity and challenge of today’s marketing environment.

Faculty: Experienced and dedicated professors and business professionals with extensive expertise in our three areas of concentration: marketing management, sales management and integrated marketing communications.

Advisory Board: Local and national leaders of the business community who help to keep our curriculum current and provide support for our faculty and students.

Scholarships: More than $80,000 in total annual scholarships each year for both incoming and current students.

Graduate Assistantships: Work assignments that provide stipends and tuition benefits for graduate students.

Student Organizations: Active associations and fraternities that provide opportunities to interact with students from diverse backgrounds, network with business professionals, participate in competitions and organize community service projects.

Career Paths: Graduates pursue successful careers in a wide range of fields including advertising, marketing communications, marketing management, retail merchandising, product development and professional selling.

The Ronald R. and Diane C. Fisher Institute for Professional Selling: A leader in sales-focused education, providing ultra-realistic personal selling simulations in a state-of-the-art environment.

The Gary L. and Karen S. Taylor Institute for Direct Marketing: One of the most sophisticated direct marketing facilities in the country, providing students with leading-edge skills and practical experience.

The Benjamin and Nancy Suarez Applied Marketing Research Laboratories: A one-of-a kind marketing research, teaching and experiential learning facility featuring bleeding-edge neuromarketing equipment designed to enhance understanding of consumer behavior at the physiological level.