Programs: Hands-on, applied education with real clients, real-world case studies, and comprehensive projects that reflect the complexity and challenge of today’s marketing environment.
Faculty: Experienced and dedicated professors and business professionals with extensive expertise in our three areas of concentration: marketing management, sales management and integrated marketing communications.
Advisory Board: Local and national leaders of the business community who help to keep our curriculum current and provide support for our faculty and students.
Scholarships: More than $80,000 in total annual scholarships each year for both incoming and current students.
Graduate Assistantships: Work assignments that provide stipends and tuition benefits for graduate students.
Student Organizations: Active associations and fraternities that provide opportunities to interact with students from diverse backgrounds, network with business professionals, participate in competitions and organize community service projects.
Career Paths: Graduates pursue successful careers in a wide range of fields including advertising, marketing communications, marketing management, retail merchandising, product development and professional selling.
The Ronald R. and Diane C. Fisher Institute for Professional Selling: A leader in sales-focused education, providing ultra-realistic personal selling simulations in a state-of-the-art environment.
The Gary L. and Karen S. Taylor Institute for Direct Marketing: One of the most sophisticated direct marketing facilities in the country, providing students with leading-edge skills and practical experience.
The Benjamin and Nancy Suarez Applied Marketing Research Laboratories: A one-of-a kind marketing research, teaching and experiential learning facility featuring bleeding-edge neuromarketing equipment designed to enhance understanding of consumer behavior at the physiological level.
William Baker, Ph.D.
Chair, Professor of Marketing
Welcome to the Marketing Department at The University of Akron where we strive to stay in the forefront of marketing education, practice and research.
Our hands-on, applied philosophy of education is highlighted by real clients and real-world case studies that reflect the complexity and challenges of today's marketing environment.
We welcome you to join us and learn the theories, skills and techniques necessary to apply the latest marketing technologies in the new economy.
For a complete listing of news items, visit our News Archive.
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