Professional Workshop Series

Beginning in the fall of 2011, marketing majors will complete three blocks of classes. The first block is the foundation set of four courses that all marketing students must complete. The second block is the concentration, marketing management, sales management or integrated marketing communications. The third block is the professional experience. As a part of the professional experience, students will have a choice between 3 credit Internship or three 1-credit professional workshops. Note: If you are a subject to the ‘old’ curriculum requirements because you are a continuing marketing major, you may choose to take one or more workshops as electives.

The Professional Workshops will be taught by area business executives and will explore specific cutting edge marketing topics in-depth from an executive perspective. A description of each workshop and the time it will be offered is listed below. If you choose to take one or more of the workshops listed below, please note the section number, return to registration and complete the sign-up. The Monday and Wednesday workshops will run for five weeks. The Saturday workshops will run for two weeks.

View a PowerPoint presentation designed for workshop instructors.

Schedule for Summer 2012

Unfuzzy the Front End to Innovation (34050 6600:491-802)

Time: Saturday: 9:00am-4:30 pm
Instructor: Richard Seif, Senior V.P. Global Marketing, Lincoln Electric
Meeting Dates: 6/23 & 6/30
Workshop Description: Steps through the process of selecting a product/service, capturing the voice of stakeholders, benchmarking the competition, organizing the major themes, defining the innovation, presenting the new ideas and focusing effort.

Sustainability and Green Marketing (34666 6600:491-804)

Time: Saturday: 9:00am-4:30 pm
Instructor: Michael Schmeida, Manager, Sustainable Programs, Tremco
Meeting Dates: 7/28 & 8/4
Workshop Description: Students will examine the case for integrating sustainability into core business strategies and will develop green marketing strategy for a sample product line.

Creating Brand You (33604 6600:491-801)

Time: Saturday : 9:00 am-4:30 pm
Instructor: Sam Falletta, President, Incept
Meeting Dates: 6/9 & 6/16
Workshop Description: Students will engage in a step-by-step process to develop and grow their personal, online “brand” using social media tools such as blogs, Facebook, Twitter and LinkedIn.

Roll of Sponsorships in Sports Marketing  (34054 6600:491-803)

Time: Saturday: 9:00 am-4:30 pm
Instructor: Ray Yoder, Corporate Director and CFO, Western DataCom
Meeting Dates: 7/14 & 7/21
Workshop Description: Students will learn how sponsorships relate to the various aspects of Sports Marketing (event management, athlete representation, television, and naming rights).

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Schedule for Fall 2012

Sustainability and Green Marketing (77489 6600:491-002)

Time: Saturday: 9:00 am - 4:30 pm
Instructor: Michael Schmeida, Manager, Sustainable Programs, Tremco.
Meeting Dates: 9/8 & 9/15
Workshop Description: Students will examine the case for integrating sustainability into core business strategies and will develop green marketing strategy for a sample product line.

Why do we have to change what works? (77490 6600:491-003)

Time: Saturday: 9:00 am - 4:30 pm
Instructors: Joseph M. Bennett, President & CEO, Premiere Global Sports and Dave Brinkman, Business Development Manager, Veyance Technologies, Inc.
Meeting Dates: 9/22 & 9/29
Workshop Description: We live in a business environment characterized by relentless change. An under studied element of this change is the acquisition of "strategic add-on" companies to improve firm competitiveness. Their successful integration is more than simply creating operational efficiencies. This workshop explores how acquiring companies must evolve their brand identity and culture to make these acquisitions successful. A key element of this integration is leadership that can successfully persuade employees to "step outside their comfort zones."

Roll of Sponsorships in Sports  Marketing (77491 6600:491-004)

Time: Saturday: 9:00 am - 4:30 pm
Instructor: Ray Yoder.
Meeting Dates: 10/6 & 10/13
Workshop Description: Students will learn how sponsorships relate to the various aspects of Sports Marketing (event management, athlete representation, television, and naming rights).

The Power of Collaboration (77697 6600:491-005)

Time: Saturday: 9:00 am - 4:30 pm
Instructor: Doug Kohl, President/CEO at Akron Area YMCA.
Meeting Dates: 11/3 & 11/10
Workshop Description: Partner or perish. Recognizing a challenge and using collaborative principles to organize, create and manage a venture to achieve social change is not the future – it’s how business is done in today’s environment. Students will learn about collaboration principles and imagine models for changing the way business is done.

Unfuzzy the Front End to Innovation  (78446 6600:491-006)

Time: Saturday: 9:00 am - 4:30 pm
Instructor: Richard Seif, Senior V.P. Global Marketing, Lincoln Electric.
Meeting Dates: 10/20 & 10/27
Workshop Description: Steps through the process of selecting a product/service, capturing the voice of stakeholders, benchmarking the competition, organizing the major themes, defining the innovation, presenting the new ideas and focusing effort.

Creating Brand You (77292 6600:491-800)

Time: Saturday: 5:20 pm - 7:50 pm
Instructor: Sam Falletta, President, Incept.
Meeting Dates: 10/1 & 10/8 & 10/15 & 10/22 & 10/29
Workshop Description: Students will engage in a step-by-step process to develop and grow their personal, online “brand” using social media tools such as blogs, Facebook, Twitter and LinkedIn.

Marketing Financial Services (77492 6600:491-801)

Time: Wednesday: 5:20 pm - 7:50 pm
Instructor: Randall Keller, Field Director, Northwestern Mutual
Meeting Dates: 8/29, 9/5, 9/12, 9/19 and 9/26
Workshop Description: Students will learn how marketing is conducted in the Financial Services Industry. This includes: different techniques used, cross-selling, client loyalty, personal brand, and the client experience.

The Digital Marketing Toolbox – What They Are _ How to Use Them (6600:491-802)

Time:Tuesday: 5:20 pm - 7:50 pm
Instructor: Michael Jarosz
Meeting Dates: 10/2, 10/9, 10/16, 10/23 and 10/30
Workshop Description: Review the spectrum of digital promotion options available to today’s marketer with the emphasis on emerging technologies including social media. Understand the marketing implications of each and participate in a “hands on” implementation of digital marketing tools including effectiveness evaluation.

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