Advanced Marketing Research Conference “Understanding the Consumer Mind”
Friday, October 7, 2011
7:30AM – 4:00PM
Don’t miss this opportunity to learn from leaders in marketing research and neuromarketing. This one-day conference is packed with effective ways to understand the needs of increasingly savvy and demanding consumers, and new approaches to more effectively test and improve marketing communications, sales messages and new products .
Dr. Michael Solomon, Director, Center for Consumer Research at Saint Joseph's University
“Welcome to the Metaverse: B2C and B2B Applications of Virtual Worlds”
Gary Singer, Founding Partner and CEO of BUYOLOGY INC.
“Neuromarketing and Brand Valuation”
Lindsay Zaltman, Managing Director, Olson Zaltman Associates.
"Metaphor Analysis & Mind Mapping
Dr. Peter Rajsingh, Stern School of Business at New York University
“Emerging Markets and the Marketing and Branding of Luxury”
Roger Dooley, Dooley Direct
“Neuromarketing and The Future of Market Research”
Mark Miller, Senior Director, J.D. Power and Associates
“Automation: How the use of technology is impacting customer satisfaction and service quality”
Suarez Laboratories Neuromarketing Team
Kathleen Kennedy, Executive Director, Taylor Institute and Suarez Labs at The University of Akron
Dr. Terry Daugherty, Associate Director, Suarez Laboratories
Dr. Christine Crish, Manager, Suarez Labs at The University of Akron
“The University of Akron Neuromarketing Initiative”
Complete Conference Agenda and Biographies
Registration and Sponsorships
- UA Student, Faculty and Staff registration $25
- Event Sponsorship including 4 registrations $200.
- Premiere Sponsorship including 10 registrations $500.
For more information, call Kate Rosen at 330-972-5649.
Contact us: For more information about the conference and Suarez Labs, call us at 330-972-2174 or email us.
The University of Akron
Taylor Institute for Direct Marketing
The Polsky Building
Akron, OH 44325-4807
Map, directions and parking information
Learn about upcoming events: If you would like to be added to our mailing list and be notified about upcoming events, complete and submit this online form.