DMA Professional Certification

To discuss your research needs and how we might serve you, contact us at taylor.cba@uakron.edu

Gaining a Competitive Advantage

Demonstrated knowledge of direct and digital marketing is essential to building a career in marketing leadership or as an entrepreneur. In 2010, marketers – commercial and nonprofit – spent $153.3 billion on direct marketing, which accounted for 54.2% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.798 trillion in incremental sales. In 2010, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2010, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.8 million US jobs.

For more information about our 17 new Digital Direct E-Learning modules, visit the DMA E-Learning page.

The Taylor Institute
DMA Professional Education Program

The Direct Marketing Association (DMA) and The Taylor Institute for Direct Marketing at The University of Akron, have created an educational partnership made possible by a gift from the Taylor Family Foundation. This innovative partnership gives UA Marketing students access to DMA’s premier online professional educational offerings.

DMA is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. The Taylor Institute for Direct Marketing integrates the DMA’s best-in-class professional e-learning resources with UA’s unparalleled direct marketing education to provide marketing students with a distinctive educational opportunity.

The Taylor Institute’s new Professional Digital Direct and Database Marketing Program provides UA students with broad access to DMA professional educational resources through Professional Marketing Workshop courses, Professional Digital Direct E-Learning Courses and student memberships in the DMA. The program is designed to provide UA students with essential digital direct and database marketing expertise and a competitive advantage as they advance their careers or pursue entrepreneurial initiatives.

For more information about our 17 new Digital Direct E-Learning modules, visit the DMA E-Learning page.