InterAction

Photos from our exciting Interaction 2010 event!

Agenda

8:00AM-9:00AM

Registration Student Union Ballroom A Continental Breakfast

9:00AM-11:30AM

General Sessions: Student Union Theater

Welcome Message: Mike Kormushoff, Director, The Taylor Institute.
The World of All-to-All - How to win when everyone is connected: Kathleen Kennedy, Executive Director, Taylor Institute, and Dr. William Baker, Marketing Chair, The University of Akron.
Treat Your Customers Like You Know Them: Xerox/XMPie/Saremo.
Creating Successful Social Networking Sales Promotions TBD.

12:00PM-1:30PM

Lunch: Student Union Ballroom A

Keynote Address: The New Marketing, presented by Lawrence Kimmel.
Direct Marketer of the Year: Ben Suarez, Presented by Gary Laben, CEO Knowledge Based Marketing Group.

1:30PM-3:00PM

Afternoon Workshops: Student Union

Cross Media Creative Applications: Xerox/XMPie/DCI/Saremo.
Neural Marketing: Great Potential, Great Challenges: Dr. Terry Daugherty, Associate Director Suarez Laboratories.
Direct, Interactive and Social Networking Trends: InCept, SBS, & DMA Representatives.
Hot Topics: Ethics & Regulatory Environment, The Taylor Institute Advisory Board Members.
Direct Marketing Careers: Lawrence Kimmel.

3:00PM-4:00PM

Reception: Polsky Building, 5th Floor

The Taylor Institute for Direct Marketing

Inter Action is a once a year workshop and celebration of the world of Direct Marketing. Many professionals and academics from across the country attend this event hosted by The Taylor Institute for Direct Marketing at The University of Akron.

Each year cutting edge, highly relevant subject matter is presented and discussed in a multitude of hands-on workshops that cover a variety of current topics such as Effective Social Media Programs, NeuroMarketing Applications and Analytics, Maximizing Integrated Direct Marketing Tactics and more.

Integrated, well-known, sponsors include Xerox Corporation, The Direct Marketing Association, Suarez Industries, Digital Color Imaging Inc., InCept, eMagine, Rubber City Productions, InfoCision, The University of Akron, JWTAction and The Taylor Institute for Direct Marketing.

Our keynote speaker at the May 16, 2011 event will be Larry Kinnel, President/CEO of The Direct Marketing Association.

InterAction will be recognizing the 2011 Direct Marketer of the Year: Ben Suarez, CEO of Suarez Industries.

Conference Fee: $100
Early Bird Special: Register before May 1 for $50

Download the InterAction Agenda
Download the sponsor info