The Taylor Institute is where theory meets practice and where the University of Akron’s College of Business Administration’s curriculum focuses on e-marketing, direct response advertising, direct marketing management, multi-channel marketing, integrated marketing communications, direct mail applications and telemarketing services. Undergraduate and graduate degrees are offered from the University that focus on emerging marketing trends that will better prepare graduating students for the ever changing world of marketing.
Jeffrey Hayzlett - Eastman Kodak Company
Jeffrey Hayzlett serves as the Chief Business Development Officer and Vice President of Eastman Kodak Company and is responsible for Corporate and Product Public Relations, Communications and Public Affairs, Brand Management, Corporate Sponsorships, Market Development, Corporate Relationships, Business Development, and Partnerships.
Mr. Hayzlett joined Eastman Kodak Company in April 2006 as Chief Marketing Officer and Vice President of Kodak’s Graphic Communications Group (GCG), leading all marketing activities for GCG.
Mr. Hayzlett has nearly 25 years of international marketing, sales, and customer relations management experience. Prior to joining Kodak, he led a private business development and public relations firm specializing in technology and visual communications industries. Previously, Mr. Hayzlett held senior management positions in strategic business development and marketing at several companies, including Cenveo, Webprint, and Colorbus, Inc. He has also held former staff positions in the United States Senate and House of Representatives.
Mr. Hayzlett is currently a member of the board of directors of the Business Marketing Association (BMA), the Electronic Document Systems Foundation (EDSF) and is on the advisory board of the CMO Council. He is chairman of the Sales and Marketing Executives International (SMEI) Foundation for Marketing Education, and is a permanent trustee to the SMEI Academy of Achievement Sales and Marketing Hall of Fame. He is also a two-term past chairman of SMEI. Mr. Hayzlett remains a trustee of Pi Sigma Epsilon National Education Foundation, a sales and marketing fraternity.
Mr. Hayzlett has received numerous top marketing awards and honors, including the global Frost & Sullivan Lifetime Achievement Award for marketing achievement, and he was recently named by B2B magazine as a Top 10 Business to Business Marketer in the world. In the graphic arts industry, he has been honored as the International Business Person of the Year Award by the International Printers’ Network (IPN), received The British Association for Print and Communication (BAPC) Honorary Life Member Award, and the National Association of Quick Printing (NAQP) Industry Award of Distinction. Mr. Hayzlett has also been named, Entrepreneur of the Year, by the U.S. Small Business Association.
Mr. Hayzlett speaks frequently around the world on business growth, communications, and marketing, including keynotes at the Canadian Marketing Association’s National Convention and Trade Show, ôTHE Conference on Marketing,ö the Direct Marketing Association Leadership Forum, Print Oasis, and the National Postal Forum. Mr. Hayzlett is cited as a leading marketing expert in numerous books, magazines, and newspapers worldwide. He is a frequent guest and commentator on such television shows as CNBC’s The Big Idea with Donny Deutsch; the Fox Business Channel, and has appeared on NBC’s The Celebrity Apprentice with Donald Trump.