Message from the Director

The Taylor Institute is where theory meets practice and where the University of Akron’s College of Business Administration’s curriculum focuses on e-marketing, direct response advertising, direct marketing management, multi-channel marketing, integrated marketing communications, direct mail applications and telemarketing services. Undergraduate and graduate degrees are offered from the University that focus on emerging marketing trends that will better prepare graduating students for the ever changing world of marketing.

Contact us at:
taylor.cba@uakron.edu

Message from the
Director...

A message from The Director

Welcome to the Taylor Institute for Direct Marketing!

The Taylor is truly a unique learning and research venue dedicated to all areas of direct and relationship marketing, providing a wide variety of programs and services to stakeholders both inside and outside The University of Akron.

In support of our three part mission of education, industry leadership and community services we offer over 25,000 square feet of contemporary space providing class rooms, laboratories and spacious suites ideally suited for group meetings, lecture series, hosted events and strategic planning sessions for local business and non-profits.

Our College of Business, Marketing Department designed student curriculum focuses on e-marketing, direct response advertising and direct marketing management with hands on applications utilizing a fully functional call center, infomercial production suite and computer laboratory with access to the most current consumer data bases available where our students practice target audience profiling and mapping.

Please stop by anytime and we will be happy to give you a tour and share the excitement that is The Taylor Institute.

Best Wishes,

Michael Kormushoff
Director, The Taylor Institute for Direct Marketing