To discuss your educational needs and how we might serve you, contact,
College of Business Administration
259 South Broadway Street
Akron, OH 44325-4805
Phone: 330-972-7041
Email: cba@uakron.edu
The mission of the Department of Marketing can be described as a quest to discover, organize, disseminate and apply marketing and related business concepts and practices within and between the academic community and business world. The Department’s overall mission is to make significant contributions to society and its members through the advancement and application of marketing and business knowledge. The Marketing Department strives to be a widely recognized and highly respected academic unit known for its excellent scholarship and successful applications in each of its three fundamental areas of responsibility; teaching, service, and research.
The strength and quality of our direct marketing undergraduate programs depends, in part, on our ability to attract and retain highly qualified students. An important part of our educational mission is to assist students through a variety of support programs. One form of assistance is our scholarship program. Both the Taylor Institute and the Suarez Laboratories believe that it is important to recognize and reward those individuals who have demonstrated the talent and determination for excellent academic scholarship and marketing acumen.
The Taylor Institute offers several scholarships for deserving students. Eligible students can apply for the:
