The Direct Marketing Association (DMA) and The Taylor Institute for Direct Marketing at The University of Akron, have created an educational partnership made possible by a gift from the Taylor Family Foundation. This innovative partnership gives UA Marketing students access to DMA’s premier online professional educational offerings.
DMA is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. The Taylor Institute for Direct Marketing integrates the DMA’s best-in-class professional e-learning resources with UA’s unparalleled direct marketing education to provide marketing students with a distinctive educational opportunity.
The Taylor Institute’s new Professional Digital Direct and Database Marketing Program provides UA students with broad access to DMA professional educational resources through Professional Marketing Workshop courses, Professional Digital Direct E-Learning Courses and student memberships in the DMA. The program is designed to provide UA students with essential digital direct and database marketing expertise and a competitive advantage as they advance their careers or pursue entrepreneurial initiatives.
For more information about our 17 new Digital Direct E-Learning modules, visit the DMA E-Learning page.