Educational Institution

Taylor Institute for Direct Marketing

Dr. Owens

To discuss your educational needs and how we might serve you, contact,

College of Business Administration
259 South Broadway Street
Akron, OH 44325-4805
Phone: 330-972-7041

The Taylor Institute also helps connect the CBA’s students with corporations so that they can gain practical real world experience.

“Michele joined our team in the email marketing group and hit the ground running. Each week she is responsible for the delivery of more than 1 million emails to loyal Little Tikes customers across the US and Canada. It is rare to find somebody who not only has the technical ability to jump in and contribute, but also the strategic understanding of what we are trying to accomplish in our email marketing program.”
Ken Weiss
E-Commerce Manager

The Marketing Department at The University of Akron offers students diverse academic programs.

Undergraduate Programs


Graduate Programs

The strength of this diverse collection of academic programs lies with the department’s excellent faculty. Currently, the department is staffed by 16 full time faculty members who are supported by an additional 12 part time instructors. For details regarding each of these academic programs and department faculty, it is recommended to refer to the Department of Marketing web site. One of the more outstanding traits of the Marketing Department is its nationally recognized collection of institutes and centers. The Department is home to the Fisher Institute for Professional Selling, the Taylor Institute for Direct Marketing, the Suarez Applied Marketing Research Laboratories and the Institute for Global Business. These unique institutions provide some of the most compelling learning venues in the world.