The job opportunities for a graduate with a degree in marketing are numerous and diverse. Many graduates work as marketing managers but there are also job opportunities in advertising, retail merchandising and management, product development and planning, marketing communications and brand management, industrial purchasing and marketing research. In addition, a significant proportion of marketing professionals hold very successful careers in professional selling and sales management.
The primary function of a marketing manager is to develop marketing strategies for an organization or company to maximize their share of the market while satisfying customers. Duties of a marketing manager may include:
Sales managers direct a company’s sales programs which may involve assigning sales territories, setting goals and establishing training programs for the sales team. In large firms, a sales manager may oversee regional and local sales managers and their staffs. In addition to working with the sales team, these managers also analyze sales statistics to determine sales potential.
The Department of Marketing offers a Bachelor of Science in Business Administration/Marketing degree with an option to major in either Marketing Management or Sales Management degree. At the graduate level, students may choose to pursue Master of Business Administration degree with a concentration in either Direct Integrated Marketing or Strategic Marketing.
Opportunities are growing in the field of marketing. The Occupational Outlook Handbook states that employment of advertising, marketing and public relations managers is expected to increase faster than the average for all marketing occupations. Increased domestic and global competition has created a higher demand for marketing occupations. Individuals with a high level of creativity and strong communications skills, as well as those with news media and interactive marketing skills, will enjoy strong job prospects. Salaries for new marketing graduates with a bachelor’s degree vary widely depending on the job function. For more information, see Business Salaries