Strategic Marketing is the process of using current marketing strategies and state-of-the-art tools and databases to successfully plan, create, and execute profitable marketing campaigns. The marketing program at Akron uses some of the best resources in the field through the Taylor Institute for Direct Marketing, Suarez Applied Marketing Research Laboratory and the Fisher Institute for Professional Selling . These facilities provide opportunities for hands-on learning that add real value to classroom experiences.
|6600:625||Brand Management||(3 credits)|
|6600:640||Business Research Methods||(3 credits)|
|Choose 3 credits from the following|
|6600:681||Sales Management||(3 credits)|
|6600:635||Ecommerce and Interactive Marketing||(3 credits)|
(*Required for students with no work experience; taken for credit but not applied toward graduation requirements.)
Gateway courses may be waived based on recent comparable coursework or waiver exams.
Students must show proficiency in the following areas critical to success in the MBA:
There are many ways to show proficiency, including testing.
*All core and Professional courses require Excel, writing and statistics proficiency prior to enrollment.
The Action learning course CAN be satisfied within the concentration. Review the full list of approved Action Learning courses.
(Restricted to students graduating within two semesters.)
Students currently admitted to this program may have different course requirements than those listed here. Refer to your official Program Checklist and DARS in My Akron for your program requirements.