Strategic Marketing MBA Concentration Overview

The Strategic Marketing concentration offers an overview of critical marketing functions including research, branding and sales management. In addition, special attention is given to Direct Interactive Marketing, which focuses on one-to-one customer relationship building, direct response marketing and customer lifetime value. In these courses, students will be instructed on how to employ customer databases to create interactive communication campaigns, acquire customers and retain customers through customer relationship management programs. Students will become familiar with resources at the Taylor Institute for Direct Marketing. Additional resources supporting this concentration include the Fisher Institute for Professional Selling. Students may choose the Direct Interactive Marketing Track, the traditional Strategic Marketing Track or may combine any three of the six courses.

Additional Information

MBA Gateway Courses (0-12 credits)
6200:601 Financial Accounting 3
6400:602 Managerial Finance 3
6400:655 Government and Business 3
3250:600 Foundations of Economic Analysis 3
6700:695 Gateway Internship* 3
(*Required for students with no work experience; taken for credit but not applied toward graduation requirements.)

Gateway courses may be waived based on recent comparable coursework or waiver exams.

MBA Proficiencies

Students must show proficiency in the following areas critical to success in the MBA:

  • Microsoft Excel/Spreadsheets
  • Writing
  • Quantitative Skills/Statistics
MBA Professional Courses* (6 credits)
6700:689 Leading and Influencing (required in year 1, first semester) 1
6700:691 Professional Integrity 1
6700:693 Negotiations in the workplace 1
6500:601 Business Analytics and Information Strategy 3
MBA Core Courses* (18 credits)
6200:610 Process Analysis and Cost Management 3
6400:674 Strategic Financial Decision Making 3
6500:670 Management of Supply Chain and Operations 3
6500:652 Managing People in Organizations 3
6600:620 Strategic Marketing 3
6800:605 International Business Environments 3

*All core and Professional courses require Excel, writing and statistics proficiency prior to enrollment.

MBA Action Learning Course (0-3 credits)
The Action learning course CAN be satisfied within the concentration.

Concentration: Strategic Marketing (9 credits)
6600:615 Cross Media Database Marketing 3
6600:625 Brand Management 3
6600:630 Customer Relationship Marketing 3
6600:635 E-Commerce and Interactive Marketing 3
6600:640 Business Research Methods 3
6600:681 Sales Management 3
MBA Integrative Course
6500:695 Organizational Strategy
(Restricted to Students graduating within two semesters)
3
Total Credit Hours 48-51

Admission Requirements

  • GMAT (score of 500 or better preferred) or GRE, LSAT, PCAT, or MCAT
  • Two letters of recommendation
  • Statement of purpose
  • Resume

Application Deadline

  • July 15 for Fall enrollment
  • November 15 for Spring enrollment
  • April 15 for Summer enrollment

International Student Applications

It is recommended that international students apply one month prior to these dates to allow time for admission and I-20 visa processing.  I-20 forms are processed by UA Immigration Services in the International Center, Buchtel Hall. Proof of English Proficiency is required by producing an acceptable TOEFL or IELTS score.

Students currently admitted to this program may have different course requirements than those listed here. Refer to your official Program Checklist and DPR in My Akron for your program requirements.