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Taylor Institute to offer direct marketing seminar


Gary S. Laben, KnowledgeBase Marketing CEO and 2009 Direct Marketer of the Year, will deliver the keynote address at The University of Akron Taylor Institute for Direct Marketing’s “Interaction 2010” seminar on May 25.

The day-long seminar, “Barnyard Behavior: Discover How Data Farming Leads to Knowledge-Based Marketing,” will help direct marketers learn how to create meaningful messages. Presentations will include: Basics of Direct Marketing; NeroMarketing Applications and Results; Effective Social Media Programs; and Maximizing Integrated Direct Marketing Tactics.

The seminar will begin in UA’s Student Union Ballroom at 8 a.m. with a networking breakfast, followed by presentations in the Student Union Theatre.

For more information, visit, or call 330-972-8228.

Media contact: Sarah Lane, 330-972-7429 or