CBA Hosts IT and Marketing Camp for High School Students07/08/2010
During the three week period from June 7 through June 25, 2010, several CBA faculty, including Dr. Bill Hauser, Dr. Bill McHenry, Dr. Deborah Owens, Brian Taillon and Dr. Bindiganavale Vijayaraman (Dr. Vijay), taught students from Buchtel High School the many facets of both information technology and marketing.
Organized through a collaboration with Project GRAD Akron, the Office of the Senior VP and Provost, and the Center for Information Technologies and eBusiness (CITe), the Business IT and Marketing Institute camp ran daily from 8:00am to 3:30pm.
The week-long IT Camp (June 7 to 11) provided the students with a glimpse into the exciting world of information technology.
The marketing component of the camp, held at The Taylor Institute for Direct Marketing, involved the students in the development of a marketing campaign for expansion of the locally owned Steak on a Stone restaurant into the Columbus market.
The high schoolers were assisted by members of CBA’s Students in Free Enterprise (SIFE) organization who volunteered as coaches and worked with them on their Steak on a Stone marketing plans.
SIFE President Alexandra Frost had this to say about the experience, "Our SIFE team really enjoyed working one on one with the high school students and were blown away with how talented the students were. The experience was mutually rewarding for the students and for SIFE!"
The high school students also heard from The University of Akron administrators and staff, as well as CBA alumni including Bacari Brown ’03, Andrew Hayes ’01, Russell Holmes ’86, and Frank Zaunscherb ’10. Darren Hudach and Scott Jobe, members of the CITe Advisory Board, also provided assistance and expertise.
This was the CBA’s second year hosting the Project GRAD Akron Business Summer Institute. In addition to learning about business careers and working with software like Excel and Power Point, the students also had the opportunity to utilize the databases available through The Suarez Applied Research Laboratory and apply their knowledge using Taylor Institute facilities .
Jacqueline-Silas Butler, Executive Director Project GRAD Akron, notes, “The University of Akron’s College of Business Administration and the Taylor Institute faculty, staff and students have been terrific partners with us. Our students were exposed to the most wonderful speakers and projects. Spending time on a college campus, working on real world projects, and presenting their original ideas to a client provide a tremendous boost for these motivated students. We even hope many of them will now consider The University of Akron, and perhaps careers in information technology or marketing as they make their future college plans”.